Senior Customer Executive

VARUN BEVERAGES LIMITED; Dadri; On-site; INR 300,000 - 500,000; Full time

Job summary

VARUN BEVERAGES LIMITED seeks a field sales professional for Uttar Pradesh to drive distribution, in-store execution, and sales targets. You will oversee stock, visibility, and outlet coverage while coordinating with distributors and PSRs to meet the monthly plan.

The role emphasizes training PSRs, monitoring distributor performance, and supporting expansion of urban hubs and spokes as outlined in the market plan.

Responsibilities

• Achieve monthly sales volume targets as per the annual operating plan.
• Ensure market execution with proper racks, visibility, and product placement.
• Monitor stock levels and rotate products to ensure consistent outlet availability.
• Add outlets in the territory and monitor urban hubs and spokes per plan.
• Train PSRs to handle accounts independently and monitor attrition.

Job description

Job Description

KEY ACCOUNTABILITIES

• Sales Volume

  To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:

  • Volume target for the month
  • YAGO (Year Ago) for the month
  • AOP percentage growth for the month
  • Distributor wise target for the month
• Market Execution

  Ensure all the Racks/Visi/Product placement against according to the market execution plan

  Manage stock levels to ensure continuous availability and regular rotation of products in the outlets

  Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets

• Outlet Addition in the territory

  To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:

  • Key outlets additions
  • Visi placement
  • New accounts opened
• Distributor Handling

  Review & ensure distributor stock against norms by conducting Physical Verification

  Timely review Distributor systems & stock and resolve issues in the market (if any)

• Training & Development

  Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan

  Also monitoring PSR attrition

Requirements