Customer Executive

VARUN BEVERAGES LIMITED; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

VARUN BEVERAGES LIMITED is seeking a field sales/PSR professional to drive sales volume and market execution across the assigned territory. The role focuses on achieving monthly targets, optimizing in-store visibility, managing stock levels, and onboarding new outlets in urban hubs.

You will train PSRs, monitor attrition, and coordinate with distributors to ensure stock norms are met, while regularly reviewing distributor performance in line with the annual plan.

Responsibilities

• Achieve monthly sales volume target as per Annual Operating Plan decided by management.
• Ensure all racks/visibility/product placement according to the market execution plan.
• Manage stock levels to ensure continuous availability and regular rotation of products in the outlets.
• Ensure maximum in-store visibility by monitoring stock placement in the assigned outlets.
• Urban hub and spokes additions as per plan by monitoring key outlets additions, visibility placement, and new accounts opened.
• Review and ensure distributor stock against norms by conducting physical verification.
• Timely review distributor systems and stock and resolve market issues if any.
• Train PSRs to handle accounts independently ensuring PSR training man-days as per the plan.
• Monitor PSR attrition.

Job description

Job Description:

KEY ACCOUNTABILITIES:

Accountabilities Scope of work

Sales Volume

To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:

• Volume target for the month
• YAGO (Year Ago) for the month
• AOP percentage growth for the month
• Distributor wise target for the month

Market Execution

Ensure all the Racks/Visi/Product placement against according to the market execution plan

Manage stock levels to ensure continuous availability and regular rotation of products in the outlets

Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets

Outlet Addition in the territory

To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:

• Key outlets additions
• Visi placement
• New accounts opened

Distributor Handling

Review & ensure distributor stock against norms by conducting Physical Verification

Timely review Distributor systems & stock and resolve issues in the market (if any)

Training & Development

Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan

Also monitoring PSR attrition

Requirements: