Customer Executive

VARUN BEVERAGES LIMITED; India; On-site; INR 350,000 - 520,000; Full time

Job summary

VARUN BEVERAGES LIMITED is seeking a field sales professional in India to drive monthly sales volume as per the Annual Operating Plan. You will work with distributors to set monthly targets, monitor performance, and support market execution to achieve planned growth.

You will ensure in-store visibility, manage stock levels and rotation, add new outlets in urban hubs, review distributor stocks, and train PSRs to handle accounts independently while tracking attrition.

Job description

Job Description:

Accountabilities Scope of work

Sales Volume

To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:

• Volume target for the month


• YAGO (Year Ago) for the month


• AOP percentage growth for the month


• Distributor wise target for the month

Market Execution

Ensure all the Racks/Visi/Product placement against according to the market execution plan

Manage stock levels to ensure continuous availability and regular rotation of products in the outlets

Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets

Outlet Addition in the territory

To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:

• Key outlets additions


• Visi placement


• New accounts opened

Distributor Handling

Review & ensure distributor stock against norms by conducting Physical Verification

Timely review Distributor systems & stock and resolve issues in the market (if any)

Training & Development

Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan

Also monitoring PSR attrition