Senior Business Development Executive(BA Channel)

Mamaearth; Pune District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Mamaearth is seeking a high-impact sales professional in Pune District to lead territory management and drive top-line growth. You will be responsible for achieving monthly, quarterly and annual sales targets, expanding distribution, ensuring shelf placement, and coordinating with distributors to optimize supply execution.

The role emphasizes trade activations, visibility programs, and collaboration with ASMs, RSMs and ZSMs.

Qualifications

• Bachelor's degree in Business Administration, Sales, Marketing or a related field.
• 48 years of experience in FMCG, Beauty or Personal Care sales.
• Skills include territory & channel management, distributor management, sales planning, field execution, forecasting, data-driven decision-making and stakeholder management.

Responsibilities

• Achieve monthly, quarterly and annual volume & value sales targets.
• Drive secondary sales growth across the assigned territory.
• Expand weighted distribution and outlet coverage.
• Ensure product availability, freshness and proper shelf placement.
• Drive sales across Titanium & Platinum outlets in the BA channel.
• Execute visibility programs, trade activations and in-store initiatives.
• Manage distributor relationships and ensure efficient supply execution.
• Monitor distributor inventory, sales throughput and credit exposure.
• Identify and appoint new distributors based on territory potential.
• Develop and execute Permanent Journey Plans (PJPs).
• Build strong relationships with retailers and channel partners.
• Support new product launches through distribution and visibility execution.
• Provide monthly sales forecasts and submit First Cut Forecasts within timelines.
• Share market intelligence and competitive insights.
• Coordinate with ASM/RSM/ZSM and ensure timely sales and market reporting.

Skills

Territory & channel management

Distributor management

Sales planning

Field execution

Forecasting

Data-driven decision-making

Stakeholder management

Education

Bachelor's degree in Business Administration, Sales, Marketing or a related field

Job description

Key Responsibilities

• Achieve monthly, quarterly and annual volume & value sales targets.
• Drive secondary sales growth across the assigned territory.
• Expand weighted distribution and outlet coverage.
• Ensure product availability, freshness and proper shelf placement.
• Drive sales across Titanium & Platinum outlets in the BA channel.
• Execute visibility programs, trade activations and in-store initiatives.
• Manage distributor relationships and ensure efficient supply execution.
• Monitor distributor inventory, sales throughput and credit exposure.
• Identify and appoint new distributors based on territory potential.
• Develop and execute Permanent Journey Plans (PJPs).
• Build strong relationships with retailers and channel partners.
• Support new product launches through distribution and visibility execution.
• Provide monthly sales forecasts and submit First Cut Forecasts within timelines.
• Share market intelligence and competitive insights.
• Coordinate with ASM/RSM/ZSM and ensure timely sales and market reporting.

Qualification

• Education: Bachelor's degree in Business Administration, Sales, Marketing or a related field.
• Experience: 48 years of experience in FMCG, Beauty or Personal Care sales.
• Key Skills: Territory & channel management, distributor management, sales planning, field execution, forecasting, data-driven decision-making and stakeholder management.