Area Sales Executive

AWL Agri Business Ltd; Chennai District; On-site; INR 550,000 - 1,100,000; Full time

Job summary

AWL Agri Business Ltd seeks a field sales professional in India to drive primary and secondary sales in the GT channel, appoint distributors and wholesalers, and expand retail coverage while ensuring product availability and visibility.

Requirements: 4–9 years in FMCG sales with GT experience, a strong record in distribution expansion and trade execution, and a graduate degree (MBA preferred). You will implement schemes, engage retailers, and contribute to long-term growth.

Qualifications

• 4-9 years of experience in FMCG Sales with GT exposure.
• Strong track record in distribution expansion and trade execution.
• Graduate degree; MBA preferred.

Responsibilities

• Drive primary and secondary sales growth in the GT channel.
• Develop and appoint distributors, sub-stockists and wholesalers.
• Expand retail coverage and market penetration; ensure product visibility.
• Execute trade schemes and retailer engagement programs.
• Track competitor activities (pricing, schemes, distribution).
• Build a distribution-led infrastructure for long-term growth.

Skills

Trade orientation

Distribution development

Market analysis

Execution mindset

Relationship management

Education

MBA preferred

Job description

Key Responsibilities

• Drive primary & secondary sales growth in the assigned territory
• Develop and appoint distributors, sub-stockists, and wholesalers
• Expand retail coverage and market penetration
• Ensure product availability, visibility, and merchandising across outlets
• Execute trade schemes and retailer engagement programs
• Track and analyze competitor activities (pricing, schemes, distribution)
• Build a strong distribution-led infrastructure for long-term growth

Eligibility Criteria

• 4-9 years of experience in FMCG Sales
• General Trade (GT) experience is mandatory
• Strong track record in distribution expansion and trade execution
• Graduate (MBA preferred)

Key Competencies

• Trade orientation & retail understanding
• Distribution network development
• Competitive market analysis
• Strong execution and ownership mindset
• Relationship management