Area Sales Executive

Emami; Durgapur; On-site; INR 500,000 - 900,000; Full time

Job summary

Emami is seeking a seasoned FMCG Sales professional for General Trade in India. You will drive primary and secondary sales, manage distributors, and implement beat plans to enhance field productivity.

You will recruit, train, and coach salesmen, coordinate trade promotions, ensure product visibility, and track performance across territories to sustain growth and delivery excellence.

Qualifications

• 5-8 years FMCG sales experience in General Trade.
• Strong analytical, planning, and people management skills.
• Proven ability to drive sales growth and delivery excellence.

Responsibilities

• Drive primary & secondary sales through monthly planning and execution.
• Manage territory, distributors, and coverage expansion.
• Execute beat plans (PJP) to improve field productivity.
• Develop salesmen through recruitment, training, and coaching.
• Drive trade promotions, BTL activities, visibility and new launches.
• Ensure availability, visibility, and process compliance.
• Improve distribution width, depth, and outlet productivity.
• Manage distributor alignment on sales, stock, and credit.
• Track performance, competition, and category growth.

Skills

FMCG sales

General Trade

Territory management

Distributor management

Beat planning

Sales analytics

Team leadership

Customer relationships

Promotions execution

Communication

Job description

Role & responsibilities

• Drive primary & secondary sales through monthly planning and execution
• Manage territory, distributors, and coverage expansion
• Execute beat plans (PJP) to improve field productivity
• Develop salesmen through recruitment, training, and coaching
• Drive trade promotions, BTL activities, visibility, and new launches
• Ensure availability, visibility, and process compliance
• Improve distribution width, depth, and outlet productivity
• Manage distributor alignment on sales, stock, and credit
• Track performance, competition, and category growth .

Preferred candidate profile

• 5-8 years of FMCG sales experience (General Trade is Must)
• Strong analytical, planning, and people management skills.
• Proven ability to drive sales growth and deliver execution excellence. Energetic, self-driven professional who thrives in a fast-paced environment.
• Sales planning & target achievement
• Territory & distributor management
• Beat planning & field productivity
• Distribution expansion & outlet coverage
• Trade promotions & BTL execution
• Sales tracking & performance monitoring
• Demand & inventory coordination
• Strong ownership & result orientation
• Team leadership & coaching ability
• Customer focus & relationship management
• Data-driven problem solving
• Communication & process discipline.