Business Development Executive - GT

Mamaearth; Mumbai; On-site; INR 420,000 - 680,000; Full time

Job summary

Mamaearth is seeking a performance-driven Field Sales Manager to drive growth across Mumbai and surrounding markets. You will manage distributors, secure shelf visibility, and meet monthly and quarterly targets through strategic retail partnerships.

The role requires 4+ years in field sales (FMCG/personal care), strong communication, and willingness to travel within the territory. A bachelor’s degree is preferred; experience with offline general trade is a plus.

Qualifications

• 4+ years in field sales with 2+ years in personal care/FMCG handling offline/general trade channels
• Deep understanding of personal & beauty care retail formats, consumer behavior, and seasonal trends
• Graduate in any discipline; Bachelors preferred in Business/Marketing or related field

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned territory
• Manage and build strong relationships with distributors and retailers
• Expand distribution network by onboarding new retailers/distributors
• Ensure product availability, visibility, and placement in retail outlets
• Execute trade promotions, schemes, and discounts effectively
• Track competitor activities, market trends, and pricing insights
• Share daily/weekly/monthly sales performance reports
• Coordinate with supply chain teams to ensure timely product deliveries
• Drive secondary sales and stock management at distributor level
• Resolve distributor/retailer issues promptly and professionally

Skills

Communication

Negotiation

Data-driven

Mobility

Education

Bachelor's degree in Business/Marketing or related field

Job description

Key Responsibilities:

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Manage and build strong relationships with distributors and retailers.
• Expand distribution network by identifying and onboarding new retailers/distributors.
• Ensure product availability, visibility, and placement in retail outlets.
• Execute trade promotions, schemes, and discounts effectively.
• Track and report competitor activities, market trends, and pricing insights.
• Share daily/weekly/monthly sales performance reports.
• Coordinate with supply chain teams to ensure timely product deliveries.
• Drive secondary sales and ensure proper stock management at the distributor level.
• Resolve distributor/retailer issues promptly and professionally.

Qualifications & Experience Required:

• Experience: Minimum 4 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
• Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline (Bachelors degree in Business, Marketing, or related field preferred).

Desired Attributes:

• Communication: Strong interpersonal, negotiation, and relationship management skills.
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.