Senior Business Development Executive - General Trade

Mamaearth; Kolkata District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Mamaearth in Kolkata, India is seeking an experienced Field Sales Leader to drive distributor and retailer relationships, expand channel presence and ensure strong in-market execution across beauty and personal care segments.

You will lead a regional sales team, analyze market trends, and collaborate with marketing and supply teams to maximize turnover and ROI. Willingness to travel within territory is essential.

Qualifications

• Minimum 6-10 years in field sales with at least 2 years in personal care, beauty, or FMCG offline/general trade channels.
• In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline (Bachelor's preferred in Business/Marketing or related field).
• Leadership: demonstrated ability to manage field teams and drive performance in a competitive environment.
• Communication: strong interpersonal, negotiation, and relationship management skills.
• Data-driven: capable of using data to drive decisions and performance improvements.
• Mobility: willingness to travel extensively within the assigned territory.

Responsibilities

• Sales & Revenue Generation: Drive secondary and tertiary sales by effectively managing distributors, retailers, beauty advisers, and channel partners.
• Market Development: Expand retail footprint by identifying and onboarding new channels and improving outlet productivity.
• Team Leadership: Supervise, train, and motivate the field sales team and Beauty Advisors to achieve targets.
• Distributor & Channel Management: Oversee day-to-day operations of distributors, ensure compliance, availability, and ROI optimization.
• Retail Execution: Ensure excellence in-market execution including visibility, merchandising, and promoter deployment.
• Market Intelligence & Reporting: Monitor competitor activity, pricing, schemes, and market trends; share insights with leadership for strategic interventions.
• Relationship Management: Build and nurture strong relationships with key retailers, stockists, salon owners, and other stakeholders to drive brand loyalty.

Skills

Field sales

Leadership

Communication

Negotiation

Data-driven decisions

Mobility

Education

Bachelor's degree in Business/Marketing or related field

Job description

Role & responsibilities

• Sales & Revenue Generation: Drive secondary and tertiary sales in the assigned area by effectively managing distributors, retailers, beauty advisors, and channel partners.
• Market Development: Expand retail footprint by identifying and onboarding new channels and improving outlet productivity.
• Team Leadership: Supervise, train, and motivate the field sales team and Beauty Advisors to achieve individual and collective targets.
• Distributor & Channel Management: Oversee day-to-day operations of distributors, ensuring compliance, availability, credit management, and ROI optimization.
• Retail Execution: Ensure excellence in-market execution including visibility, merchandising, and promoter deployment in key outlets.
• Market Intelligence & Reporting: Monitor competitor activity, pricing, schemes, and market trends. Share insights with leadership for strategic interventions.
• Relationship Management: Build and nurture strong relationships with key retailers, stockists, salon owners, and other stakeholders to drive brand loyalty.

Qualifications & Experience Required:

• Experience: Minimum 6-10 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
• Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline (Bachelors degree in Business, Marketing, or related field preferred).
• Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.
• Communication: Strong interpersonal, negotiation, and relationship management skills.
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.