Area Sales Executive

Raj Industries; Amritsar; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Raj Industries in Amritsar is looking for an experienced FMCG sales leader to drive profitable territory growth, expand distribution and execute focused SKUs/new launches.

You will manage distributors and a sales team, coordinating with RSM, Trade Marketing, Supply Chain and Finance to ensure beat planning, merchandising, visibility and competitive actions, while maintaining regular performance reporting.

Qualifications

• Graduate/MBA in Sales & Marketing preferred.

Responsibilities

• Sales & Growth: Achieve primary/secondary sales targets, expand distribution, improve outlet coverage and drive focus SKUs/new launches.
• Distributor Management: Manage distributor operations, stocks, claims, collections, manpower and ROI.
• Team Management: Lead, coach and monitor Sales Officers to achieve targets, beat coverage and productivity.
• Market Execution: Ensure beat planning, merchandising, visibility, range selling and new product placement.
• Competition: Track competitor pricing, schemes, launches and market activities and recommend corrective actions.
• Reporting & Technology: Ensure SFA/DMS compliance, monitor sales performance and submit regular reports.
• Stakeholder Management: Coordinate with RSM, Trade Marketing, Supply Chain, Finance, HR, distributors and key retailers.
• Overall Objective: Drive profitable territory growth, distribution expansion and strong sales execution.

Job description

• Sales & Growth: Achieve primary/secondary sales targets, expand distribution, improve outlet coverage and drive focus SKUs/new launches.
• Distributor Management: Manage distributor operations, stocks, claims, collections, manpower and ROI.
• Team Management: Lead, coach and monitor Sales Officers to achieve targets, beat coverage and productivity.
• Market Execution: Ensure effective beat planning, merchandising, visibility, range selling and new product placement.
• Competition: Track competitor pricing, schemes, launches and market activities and recommend corrective actions.
• Reporting & Technology: Ensure SFA/DMS compliance, monitor sales performance and submit regular reports.
• Stakeholder Management: Coordinate with RSM, Trade Marketing, Supply Chain, Finance, HR, distributors and key retailers.
• Overall Objective: Drive profitable territory growth, distribution expansion and strong sales execution.

Qualification

Graduate/MBA preferred in Sales & Marketing.

Experience

8+ years in FMCG sales, with 2–3 years in Territory/Area Management and direct team handling.