Brand Strategist

SkillYT; Mangaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Benefits offered by this job

Career growth opportunities

Performance-based incentives

Job summary

SkillYT is seeking a Head of Brand Strategy to shape client brands and SkillYT's own voice. You will lead brand strategy across client accounts, translating business goals into compelling narratives that fuel growth and differentiation.

This is a leadership role requiring a storyteller's mind and a strategist's rigor, with responsibilities across research, positioning, and cross-functional collaboration. You will mentor a growing team, partner with senior stakeholders, and stay ahead of cultural

Qualifications

• Proven track record in brand or marketing strategy with measurable outcomes.
• Strong storytelling and analytical reasoning.
• Experience presenting to senior stakeholders.
• Experience mentoring a team.

Responsibilities

• Lead brand strategy across client accounts, including positioning, messaging, and market differentiation.
• Translate business objectives into compelling brand narratives for creative and marketing teams.
• Partner with senior client stakeholders as the strategic authority in the room.
• Build and mentor a brand strategy team as it scales.
• Conduct market research and competitive analysis to inform recommendations.
• Own our own brand positioning and ensure consistency across client touchpoints.
• Present strategy with conviction in pitches, workshops, and boardrooms.

Skills

Brand storytelling

Market research

Strategic planning

Stakeholder management

Team leadership

Education

MBA or related degree

Job description

The Role We're looking for a Head of Brand Strategy who can see the big picture and still obsess over the details that make a brand unforgettable. This is a leadership role for someone who thinks in narratives, not just numbers - someone who can walk into a room with a half-formed brand challenge and walk out with a strategy that gets everyone excited to execute it. You'll set the strategic direction for how company's clients position themselves, differentiate in crowded markets, and build lasting connections with their audiences - while also shaping company's own brand voice as we grow.

What You'll Do

• Lead brand strategy across client accounts - from positioning and messaging to audience insight and market differentiation
• Translate business objectives into compelling brand narratives that creative, content, and marketing teams can bring to life
• Partner directly with senior client stakeholders as the strategic authority in the room
• Build and mentor a brand strategy team as it scales
• Conduct market research, competitive analysis, and audience insight work to inform strategic recommendations
• Own our own brand positioning and ensure consistency across every client-facing touchpoint
• Present strategy with conviction - in pitches, workshops, and boardrooms alike
• Stay ahead of cultural, market, and category trends that shape how brands should evolve

What We're Looking For

• experience in brand strategy, marketing strategy, or brand management (agency or in-house experience both welcome)
• A proven track record of building strategies that translated into real creative and business outcomes
• Strong storytelling instincts paired with sharp analytical thinking
• Confidence presenting to and influencing senior stakeholders and clients
• Experience mentoring or leading a team
• Curiosity about culture, consumer behavior, and what makes brands stick
• A portfolio or case studies you're genuinely proud to walk us through

Skills: strategy,client accounts,brand strategy