Senior Strategist

Dentsu Amp; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Work from office

Job summary

Dentsu Amp in Mumbai seeks a Creative Strategist and Campaigns Manager who can shape creative direction and content roadmaps for brands across industries. The role blends strategic thinking with hands-on creation, understanding platform behavior, brand tone, and storytelling formats for Instagram, YouTube, and beyond.

The candidate will lead campaigns, build calendars and decks, brief creative teams, analyze trends, and present ideas to clients.

Qualifications

• 4–7 years of experience in strategy, digital marketing or agency-side creative planning.
• Experience with brand campaigns, digital content, or social storytelling.
• Ability to balance creativity with analytics and use performance data to inform strategy.
• Knowledge of positioning content across Instagram, YouTube, LinkedIn and other platforms.
• Ability to brief creators, copywriters and video teams effectively.
• Client-facing experience is a plus.

Responsibilities

• Lead creative strategy for brand campaigns, digital series and social-first content.
• Build content calendars, channel strategies and creative decks aligned with objectives.
• Translate briefs into sharp, actionable content ideas across formats.
• Collaborate with Creative Directors, Writers and Video Teams to bring concepts to life.
• Analyze platform trends, audience behavior and content performance to refine plans.
• Develop and refine brand voice guidelines for video content.
• Present strategies and campaign ideas to clients and internal teams.
• Contribute to pitches and proposals for new business opportunities.

Skills

Strategy

Digital marketing

Agency-side creative planning

Brand campaigns

Content storytelling

Analytics

Presentation skills

Job description

Creative Strategist and Campaigns Manager

Role Overview

We’re looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities:

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces
• Build content calendars, channel strategies, and creative decks that align with business objectives
• Translate briefs into sharp, actionable content ideas across genres and formats
• Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
• Analyze platform trends, audience behavior, and content performance to optimize content plans
• Craft and refine brand voice guidelines tailored for video content
• Present strategies and campaign ideas to clients and internal teams
• Contribute to pitch decks and creative proposals for new business opportunities

Qualifications:

• Have 4–7 years of experience in
• strategy, digital marketing, or agency-side creative planning
• Have worked on brand campaigns, digital content, or social media storytelling
• Can balance creativity with analytics, using performance data to inform strategy
• Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
• Know how to brief creators, copywriters, and video teams effectively
• Are comfortable presenting and owning rooms, client-facing experience is a plus
• Stay updated with trends, meme culture, and emerging formats in digital content

Bonus Points:

• Background in video content, branded storytelling, or influencer-led campaigns
• Experience working with fashion, fintech, or lifestyle brands
• Strong copywriting or scripting abilities

Employment Type: Full Time (Work from office)