Brand Strategist

Beep App; Mumbai; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

Beep App seeks a Brand Strategist to shape and scale our brand across fashion, beauty, wellness, lifestyle and premium consumer spaces. You will own positioning, messaging and go-to-market plans, partnering with marketing, content, partnerships and growth teams to drive cohesive brand experience.

The role requires someone who can translate strategy into tangible campaigns, partnerships and executions while tracking outcomes, in a fast-paced, entrepreneurial environment.

Qualifications

• 5-7+ years of experience in brand strategy, marketing, growth or a similar role.
• Prior experience in fashion, beauty, wellness, lifestyle or premium consumer brands is strongly preferred.
• A proven track record of building, repositioning or scaling brands.
• Strong understanding of brand building, growth marketing, partnerships and consumer strategy.
• Ability to balance creative thinking with business and growth objectives.
• Excellent communication and presentation skills - articulate, confident and able to represent the brand externally.
• Strong execution skills; this is not a strategy-only role.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Strong understanding of current culture, consumer trends, social media and emerging brand formats.

Responsibilities

• Build and strengthen the overall brand positioning, identity and communication strategy.
• Develop clear brand narratives, messaging, campaigns and go-to-market strategies.
• Work across brand, growth, marketing, content and partnerships to create cohesive plans.
• Identify opportunities to scale brand visibility, reach, engagement and business growth.
• Build strategic partnerships, collaborations, creator/influencer initiatives and brand associations.
• Plan and execute integrated campaigns across digital, offline, social, events and partnerships.
• Study consumer behaviour, category trends and competition to identify whitespace opportunities.
• Work closely with creative, content, social media and performance teams to ensure consistent brand communication.
• Take ideas from strategy to execution and track the impact of initiatives.
• Help establish processes and frameworks that allow the brand to scale without losing its identity.

Skills

Brand strategy

Growth marketing

Partnerships

Communication

Execution

Brand storytelling

Job description

We're looking for a Brand Strategist who has worked closely with brands in the fashion, beauty, wellness, lifestyle or consumer space and understands what it takes to build a brand beyond just campaigns and social media.

We need someone who can think strategically, communicate sharply and also drive execution.

What you'll own

• Build and strengthen the overall brand positioning, identity and communication strategy.
• Develop clear brand narratives, messaging, campaigns and go-to-market strategies.
• Work across brand, growth, marketing, content and partnerships to create cohesive plans.
• Identify opportunities to scale brand visibility, reach, engagement and business growth.
• Build strategic partnerships, collaborations, creator/influencer initiatives and brand associations.
• Plan and execute integrated campaigns across digital, offline, social, events and partnerships.
• Study consumer behaviour, category trends and competition to identify whitespace opportunities.
• Work closely with creative, content, social media and performance teams to ensure consistent brand communication.
• Take ideas from strategy to execution and track the impact of initiatives.
• Help establish processes and frameworks that allow the brand to scale without losing its identity.

What we're looking for

• 5-7+ years of experience in brand strategy, marketing, growth or a similar role.
• Prior experience in fashion, beauty, wellness, lifestyle or premium consumer brands is strongly preferred.
• A proven track record of building, repositioning or scaling brands.
• Strong understanding of brand building, growth marketing, partnerships and consumer strategy.
• Ability to balance creative thinking with business and growth objectives.
• Excellent communication and presentation skills - someone articulate, confident and able to represent the brand externally.
• Strong execution skills; this is not a strategy-only role.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Strong understanding of current culture, consumer trends, social media and emerging brand formats.

What will stand out

We'd especially love to see candidates who can demonstrate:

• Brands they have helped build or scale
• Successful campaigns or launches they have owned
• Partnerships or collaborations they have driven
• Measurable growth or business impact from their work
• A strong portfolio/case study showcasing their strategic thinking and execution

We're looking for someone who understands that great brands are built through consistency, culture, storytelling and strong execution - not just good-looking campaigns.