"Digital and Content Strategist"

Odigma; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

A dynamic advertising firm in Bengaluru is seeking a talented Digital and Content Strategist. You will craft and lead innovative content strategies across social media and web platforms, ensuring brand narratives are engaging and memorable. The ideal candidate possesses strong storytelling skills, a passion for digital engagement, and the ability to spot trends. This full-time position offers the chance to collaborate with creative teams and make a significant impact in the advertising space.

Qualifications

• Strong understanding of digital platforms and content ecosystems.
• Creative copywriting and storytelling skills.
• Ability to balance creativity with performance-based thinking.

Responsibilities

• Craft and lead innovative content strategies across multiple platforms.
• Monitor engagement metrics and optimize strategies for performance.
• Develop campaign ideas that stand out and spark conversation.

Skills

creative copies

content ideas

brand management

social media strategy

Job description

Overview

We’re on the hunt for a Digital and Content Strategist — someone who is part trendsetter, part storyteller, and all-in when it comes to creativity. You’ll help steer the direction of brand narratives, keep our digital voice sharp and fresh, and ensure our content is not just seen but remembered.

What You’ll Do

• Craft and lead innovative content strategies across social media, web, email, and more.
• Spot emerging trends and pivot strategies to keep our content cutting-edge.
• Collaborate with designers, content creators, SEO & SEM teams, and digital analysts to create seamless brand experiences.
• Monitor engagement metrics and optimize strategies for performance.
• Identify content gaps and opportunities in brand messaging.
• Develop campaign ideas that stand out, spark conversation, and deliver impact.

What You Bring

• A deep understanding of digital platforms and content ecosystems.
• Strong copywriting and storytelling skills.
• A passion for brand voice, visual culture, and online engagement.
• The ability to balance creativity with performance-based thinking.
• An eye for trends and the confidence to break them when needed.

Skills

• creative copies
• content ideas
• brand management
• social media strategy

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Advertising Services