Brand Strategist

Team Pumpkin; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Team Pumpkin in Bengaluru is seeking an experienced Brand Strategist to design and present innovative brand strategies based on client briefs. You will drive digital marketing planning, enhance customer experience, and stay ahead of industry trends.

Collaborating with Marketing, Sales, Design, and Content teams, you will develop SEO-friendly content, measure ROI, manage budgets, and propose cost-effective campaigns that build a strong brand.

Qualifications

• 3+ years of experience as a Digital Marketing Strategist or in a similar role.
• Strong knowledge of various digital marketing channels and tools.
• Proven experience with online marketing tools and industry best practices.
• Excellent presentation skills with the ability to communicate strategies effectively to clients and teams.
• Strong analytical and project management skills, with the ability to translate data into actionable insights.

Responsibilities

• Develop, plan, and present comprehensive digital marketing strategies to clients.
• Formulate strategies across various digital marketing channels.
• Measure and track ROI and KPIs to assess the effectiveness of campaigns.
• Prepare and manage the digital marketing budget to ensure cost-effective campaign execution.
• Develop and execute strategies for online content, incorporating SEO best practices and utilizing tools such as Google Analytics.
• Continuously monitor competitor activities and provide recommendations for improvement.
• Stay attuned to audience preferences and proactively suggest new campaign ideas.
• Collaborate with Marketing, Sales, Design, and Content teams to optimize the customer experience and ensure brand consistency.
• Identify advertising needs and develop targeted advertising strategies.
• Stay up-to-date with the latest technologies and industry best practices in digital marketing.
• Create integrated digital strategies that are both innovative and cost-effective.
• Map out the optimization of digital assets to maximize business results.

Skills

Digital Marketing

Strategy

Presentation skills

Analytical

Project management

Cross-functional collaboration

Time management

Interpersonal communication

Data-driven

Tools

Google Analytics

Job description

About The Role

We are seeking an experienced and results-driven Brand Strategist to join our dynamic team. In this role, you will be responsible for developing and presenting innovative brand strategies based on client briefs. If you are a tech-savvy, trend-forward professional with a passion for enhancing customer experience, we would love to meet you.

Key Responsibilities

• Develop, plan, and present comprehensive digital marketing strategies to clients
• Formulate strategies across various digital marketing channels
• Measure and track ROI and KPIs to assess the effectiveness of campaigns
• Prepare and manage the digital marketing budget to ensure cost-effective campaign execution
• Develop and execute strategies for online content, incorporating SEO best practices and utilizing tools such as Google Analytics
• Continuously monitor competitor activities and provide recommendations for improvement
• Stay attuned to audience preferences and proactively suggest new campaign ideas
• Collaborate with Marketing, Sales, Design, and Content teams to optimize the customer experience and ensure brand consistency
• Identify advertising needs and develop targeted advertising strategies
• Stay up-to-date with the latest technologies and industry best practices in digital marketing
• Create integrated digital strategies that are both innovative and cost-effective
• Map out the optimization of digital assets to maximize business results

Required Skills And Experience

• 3+ years of experience as a Digital Marketing Strategist or in a similar role
• Strong knowledge of various digital marketing channels and tools
• Proven experience with online marketing tools and industry best practices
• Excellent presentation skills with the ability to communicate strategies effectively to clients and teams
• Strong critical thinking and problem-solving abilities
• A collaborative team player who works well across departments
• Exceptional time-management skills and ability to juggle multiple priorities
• Excellent interpersonal and communication skills
• Strong analytical and project management skills, with the ability to translate data into actionable insights

Why Join Us?

• Be part of a creative and innovative team that is committed to pushing the boundaries of digital marketing.
• Work in a collaborative environment with opportunities for growth and development.
• Access to the latest tools and technologies to enhance your skills and drive business results.

If you're ready to take your digital marketing expertise to the next level and make a significant impact, we'd love to hear from you!