Social Media Executive & Strategist

Work Digitally; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Opportunity to lead multiple brand accounts

Growth-focused, creative work environment

Freedom to experiment with new formats and ideas

Job summary

A digital marketing agency in Hyderabad is seeking a Social Media Manager & Strategist to lead brand management across social platforms. The candidate will develop strategic social media strategies, manage content creation, and analyze performance to enhance brand visibility and engagement. Ideal applicants will have 4-5 years of experience in social media marketing and a strong understanding of branding and storytelling. This managerial position requires excellent communication and leadership skills.

Qualifications

• 4–5 years of experience in social media marketing, ideally in an agency.
• Strong understanding of branding, storytelling, and positioning.
• Excellent communication and presentation skills.
• Ability to manage multiple brands simultaneously.

Responsibilities

• Develop monthly and quarterly social media strategies aligned with brand goals.
• Manage multiple social media platforms focusing on Instagram and Facebook.
• Optimize ad strategy and campaign performance.
• Build long-term client relationships.

Skills

Strategic thinking

Execution expertise

Branding

Storytelling

Meta Ads

Client communication

Analytical mindset

Leadership

Creativity

Job description

We’re looking for astrategic thinker + execution expertwho doesn’t just post content but builds brands.

If you understand how to turn content into conversions, strategy into storytelling, and ideas into measurable results — this role is for you.

As aSocial Media Manager & Strategist, you will be responsible for end-to-end brand management across social platforms — from strategy creation to shoot execution and performance marketing.

This is amanagerial position, requiring ownership, leadership, and strong client-facing communication.

• Develop monthly and quarterly social media strategies aligned with brand goals
• Build content with strong hooks, trends, and storytelling formats
• Create campaign ideas, growth plans, and positioning strategies
• Develop brand tone of voice and content pillars
• Plan performance-driven content & ad funnels
• Manage Instagram, Facebook, LinkedIn & YouTube (major focus: Instagram & Facebook)
• Stay updated with trends, algorithm shifts, and content formats
• Lead reel strategies, carousel storytelling, and short-form content planning
• Optimize profiles, bios, highlights, and content structure
• Plan and execute paid ad strategies
• A/B test creatives and copy
• Monitor, analyze, and optimize campaigns
• Generate performance reports and present insights to clients
• Focus on ROAS, lead generation, and sales-driven results
• Handle one-on-one client communication
• Lead strategy meetings and present ideas confidently
• Understand client expectations and convert them into actionable plans
• Provide performance updates and improvement suggestions
• Build long-term client relationships
• Plan and create mood boards for brand shoots
• Coordinate with models, videographers, and designers
• Ensure brand consistency in visuals
• Guide the creative team for better storytelling
• Work closely with designers, editors, and content creators
• Review and approve creatives before publishing
• Maintain quality control across all brand deliverables
• Take ownership of brand growth
• 4–5 years of experience in social media marketing (agency experience preferred)
• Strong understanding of branding, storytelling & positioning
• Advanced knowledge ofMeta Ads (mandatory)
• Deep understanding of Instagram growth & engagement strategies
• Excellent communication and presentation skills
• Strong analytical mindset
• Ability to manage multiple brands simultaneously
• Creative thinker with execution capability
• Strong organisational & leadership skills
• Someone who thinks beyond “posting content”
• Someone who understands business goals, not just likes and views
• Someone who can own a brand like it’s their own
• A strategist who can also execute

📈 What You’ll Gain

• Opportunity to lead multiple brand accounts
• Growth-focused, creative work environment
• Freedom to experiment with new formats and ideas