Senior Brand Manager

ESP Engineered; Hyderabad; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

ESP Engineered is seeking a strategic leader in Hyderabad to drive brand positioning and oversee integrated marketing campaigns for Tribeca’s luxury brand. Ideal candidates will have an MBA and 10–12 years of experience in brand management, focusing on large-scale campaigns and project launches. Responsibilities include developing brand strategies, managing campaign performance, and ensuring brand consistency. The role requires strong analytical skills, creativity, and stakeholder management in a premium real estate environment.

Qualifications

• 10–12 years of relevant experience in brand management, preferably in luxury real estate.
• Proven track record of successfully leading large-scale brand campaigns and product launches.

Responsibilities

• Develop and execute brand strategies to enhance Tribeca’s position in luxury real estate.
• Conceptualize, plan, and manage integrated marketing campaigns.
• Lead branding for new project launches and manage project marketing readiness.

Skills

Luxury/lifestyle branding

Creative judgment

Analytical mindset

Stakeholder management

Education

MBA/PG in Marketing, Brand Management, or Communication

Job description

A strategic role focused on building and elevating Tribeca’s luxury brand across India. It involves driving brand positioning, leading integrated marketing campaigns, and owning end‑to‑end branding for project launches — from naming to execution. The role requires close collaboration with cross‑functional teams and agencies to ensure consistent, high‑quality brand communication across all touchpoints. It also emphasizes data‑driven decision‑making, market insight, and innovative storytelling to strengthen brand impact and ROI. Ideal for a creative, analytical leader who can blend strategy with execution in a premium real estate environment.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute brand strategies to enhance Tribeca’s positioning in the luxury real estate segment.
• Define and maintain brand identity across all projects and communications.
• Lead development of creative brand campaigns aligned with overall marketing and business objectives.

Campaign Management

• Conceptualize, plan, and manage integrated marketing campaigns (digital, ATL, BTL, events, PR).
• Work closely with creative, media, and digital agencies to ensure on‑brand, high‑quality output.
• Track and optimize campaign performance, ensuring strong ROI and brand consistency.

Project Branding & Launches

• Lead branding for new project launches — from naming and identity creation to collaterals, launch films, and experiential events.
• Collaborate with cross‑functional teams (Sales, Design, PR, Digital) for end‑to‑end project marketing readiness.

Content & Communication

• Oversee development of brand content — brochures, videos, social media creatives, and website assets.
• Ensure tone, messaging, and visual identity align with Tribeca’s luxury ethos.
• Manage PR narratives and coordinate media interactions and influencer collaborations.
• Monitor competitor brands and emerging market trends to identify new branding opportunities.
• Experiment with innovative marketing channels and brand engagement ideas.

Qualifications & Experience

• MBA/PG in Marketing, Brand Management, or Communication.
• 10–12 years of relevant experience in brand management, preferably in luxury real estate.
• Proven track record of successfully leading large‑scale brand campaigns and product launches.

Key Requirements

• Strong understanding of luxury/lifestyle branding and consumer behavior.
• Excellent creative judgment and attention to design and storytelling.
• Data‑driven decision‑making ability with strong analytical mindset.
• Excellent communication and stakeholder management skills.
• High energy, ownership, and ability to manage multiple projects simultaneously.