Brand Manager- F&B

Michael Page; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Michael Page is seeking a Brand Marketing Leader for its fast-growing premium hospitality group in Mumbai. You will define brand positioning, lead campaigns, and shape guest experiences across multiple outlets.

You will drive digital, social, and offline marketing, develop content strategies, and build influencer partnerships while ensuring brand consistency and excellence in guest touchpoints. This is a high-visibility, multi-location role with strategic ownership.

Qualifications

• 4–7 years of brand management experience, ideally in hospitality, F&B, or lifestyle brands.
• Proven track record in developing and executing impactful brand campaigns.
• Strong understanding of experiential marketing and consumer engagement.
• Experience in digital marketing, content strategy, and social media platforms.
• Ability to manage multi-location operations and cross-functional stakeholders.
• Strong creative and aesthetic sensibility with attention to detail.
• Excellent communication, presentation, and stakeholder management skills.
• Analytical mindset with the ability to track and optimize performance metrics.
• Prior exposure to premium or luxury consumer segments is preferred.

Responsibilities

• Define and evolve brand positioning to strengthen market leadership and differentiation.
• Establish and maintain brand identity across visual language, communications, and in‑outlet experience.
• Lead brand strategy for new outlet launches, including concept development and go‑to‑market campaigns.
• Drive integrated marketing initiatives across digital, social, and offline channels.
• Develop and execute content strategies across platforms including Instagram, YouTube, and partnerships.
• Conceptualize campaigns aligned with key cultural moments, menu innovations, and brand milestones.
• Manage performance marketing initiatives, tracking key metrics such as CAC, ROAS, and engagement.
• Build and manage influencer, creator, and industry partnerships to amplify brand reach.
• Ensure consistency in guest experience across all touchpoints including service, ambience, and design.
• Partner with operations to maintain brand standards across multiple locations.
• Collaborate with culinary and beverage teams to craft compelling product storytelling and menu narratives.
• Lead brand‑driven events, activations, and experiential marketing initiatives.
• Develop PR strategies to enhance visibility across lifestyle and culture platforms.
• Monitor brand performance metrics including footfall, customer sentiment, and campaign ROI.
• Manage budgets, external agencies, and vendor relationships effectively.

Skills

Brand management

Marketing

Digital marketing

Content strategy

Social media

Stakeholder management

Analytics

Budget management

Multi-location operations

Job description

About Our Client

Our client is a fast-growing, premium hospitality group known for delivering immersive dining experiences rooted in culture, creativity, and high-energy environments. With a strong presence across marquee locations, the organization is recognized for its unique positioning, experiential formats, and focus on blending global influences with local insights.

Job Description

• Define and evolve brand positioning to strengthen market leadership and differentiation
• Establish and maintain brand identity across visual language, communications, and in‑outlet experience
• Lead brand strategy for new outlet launches, including concept development and go‑to‑market campaigns
• Drive integrated marketing initiatives across digital, social, and offline channels
• Develop and execute content strategies across platforms including Instagram, YouTube, and partnerships
• Conceptualize campaigns aligned with key cultural moments, menu innovations, and brand milestones
• Manage performance marketing initiatives, tracking key metrics such as CAC, ROAS, and engagement
• Build and manage influencer, creator, and industry partnerships to amplify brand reach
• Ensure consistency in guest experience across all touchpoints including service, ambience, and design
• Partner with operations to maintain brand standards across multiple locations
• Collaborate with culinary and beverage teams to craft compelling product storytelling and menu narratives
• Lead brand‑driven events, activations, and experiential marketing initiatives
• Develop PR strategies to enhance visibility across lifestyle and culture platforms
• Monitor brand performance metrics including footfall, customer sentiment, and campaign ROI
• Manage budgets, external agencies, and vendor relationships effectively

The Successful Applicant

• 4-7 years of experience in brand management, ideally within hospitality, F&B, or lifestyle brands
• Proven track record in developing and executing impactful brand campaigns
• Strong understanding of experiential marketing and consumer engagement
• Demonstrated experience in digital marketing, content strategy, and social media platforms
• Ability to manage multi‑location operations and cross‑functional stakeholders
• Strong creative and aesthetic sensibility with attention to detail
• Excellent communication, presentation, and stakeholder management skills
• Analytical mindset with the ability to track and optimize performance metrics
• Prior exposure to premium or luxury consumer segments is preferred

What's on Offer

• Opportunity to shape and scale a distinctive premium hospitality brand
• High visibility role with strong creative and strategic ownership
• Dynamic, fast‑paced work environment in Mumbai's F&B ecosystem
• Competitive compensation aligned with market benchmarks
• Exposure to industry‑leading collaborations, events, and partnerships