Brand Manager

Weekday AI; Hyderabad; On-site; INR 1,000,000 - 1,200,000; Full time

Job summary

Weekday AI is seeking an experienced Brand Manager to drive brand strategy and positioning across all physical and digital touchpoints in the real estate space. This high-ownership role requires strategic thinking and hands-on execution to establish brand systems and processes, laying a foundation for long-term growth and market differentiation.

The ideal candidate has 5–8 years of brand management experience, with a background in real estate, lifestyle, or FMCG sectors, and a strong track

Qualifications

• Bachelor's degree in Marketing, Design, Communications, or a related field.
• 5–8 years of experience in brand management.
• Prior experience in real estate, lifestyle or FMCG sectors preferred.
• Proven track record of building and maintaining brand identity across multiple channels.

Responsibilities

• Develop and execute comprehensive brand strategies to strengthen identity, visibility, and recall.
• Maintain consistency across touchpoints; collaborate with agencies and vendors; oversee storytelling.
• Lead social media presence; ensure content strategy reflects brand ethos and drives engagement.
• Conduct market research and competitor analysis to identify opportunities; monitor performance.
• Manage relationships with agencies; oversee budgets and ROI on marketing spends.

Skills

Media Planning

Performance Analytics

Vendor & Budget Management

Branding & Design Principles

Social Media Marketing

Education

Bachelor's degree in Marketing, Design, Communications, or related field

Job description

This role is for one of the Weekday's clients Salary range: Rs 1000000 - Rs 1200000 (ie INR 10 - 12 LPA)

Min Experience: 5 years Location: Hyderabad JobType: full-time

We are seeking an experienced Brand Manager to drive brand strategy, consistency, and positioning across all physical and digital touchpoints. This is a high-ownership role that requires a blend of strategic thinking and hands-on execution to build a distinctive and aspirational brand in the real estate space. As part of a growing organization, you will play a key role in establishing brand systems, processes, and best practices, laying a strong foundation for long-term growth, recognition, and market differentiation.

Requirements

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute comprehensive brand strategies to strengthen identity, visibility, and recall
• Ensure all brand communications align with the organization's vision, values, and positioning
• Build a differentiated brand narrative that resonates with target audiences

Brand Consistency & Creative Management

• Maintain consistency across all touchpoints, including marketing collateral, project sites, events, and digital platforms
• Collaborate with design agencies and external vendors to create high-quality, brand-aligned assets
• Oversee content development and ensure cohesive, compelling storytelling across channels

Digital & Social Media Presence

• Lead and manage social media platforms, including LinkedIn, in line with brand positioning
• Ensure content strategy reflects brand ethos and drives engagement
• Work closely with agencies to optimize digital presence and campaigns

Research & Insights

• Conduct market research and competitor analysis to identify growth opportunities
• Monitor brand performance and recommend strategies for continuous improvement
• Leverage insights to refine positioning and communication strategies

Vendor & Budget Management

• Manage relationships with external agencies and vendors
• Oversee budgets, ensuring effective allocation and ROI on marketing spends
• Drive efficiency and accountability across brand initiatives

Key Skills & Competencies

• Strong understanding of branding, positioning, communication, and design principles
• Experience in media planning and performance analytics
• Ability to work independently with end-to-end ownership
• Excellent communication, storytelling, and presentation skills
• Strong vendor management and budget control capabilities
• Knowledge of digital marketing and campaign optimization
• Analytical mindset with a focus on insights and continuous improvement

Qualifications & Experience

• Bachelor's degree in Marketing, Design, Communications, or a related field
• 5?8 years of experience in brand management
• Prior experience in real estate, lifestyle, or FMCG sectors preferred
• Proven track record of building and maintaining brand identity across multiple channels

Skills

• Media Planning
• Performance Analytics
• Vendor & Budget Management
• Branding & Design Principles
• Social Media Marketing