Marketing Communications Specialist

Talks About People HR Solutions; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Benefits offered by this job

Premium brand exposure

Job summary

A leading HR consultancy in Bengaluru is seeking a Marketing Communications Lead to elevate the voice of a premium lifestyle brand. The ideal candidate has over 10 years of experience in marketing communications and brand strategy, with a strong background in luxury and retail sectors. You'll define brand positioning and lead iconic campaigns that drive aspiration and consumer connection in a dynamic environment. This is a full-time position at the mid-senior level.

Qualifications

• 10+ years of experience in Marketing Communications / Brand Strategy / Creative Leadership.
• Strong background in Apparel, Non-Apparel, Accessories, Luxury or Premium Retail sectors.
• Proven track record of leading iconic, insight-driven campaigns.
• Deep understanding of luxury consumer behavior and cross‑channel storytelling.

Responsibilities

• Define and lead brand positioning and creative direction.
• Build integrated brand campaigns reflecting luxury relevance.
• Collaborate with product and merchandising teams.
• Oversee creative across touchpoints—films, print, digital, social, in-store, and experiential.
• Leverage consumer insights to refine segmentation and brand communication strategies.
• Partner with agencies and internal stakeholders for alignment and innovation across markets.
• Lead, mentor, and inspire teams to deliver world-class storytelling that drives growth.

Skills

Marketing Communications

Brand Strategy

Creative Leadership

Luxury Consumer Behavior

Consumer Insights

Job description

Co-Founder | C Suite Hiring | SIBM - Pune | Managing Partner - Talks About People HR Solutions

🎓 Reports To: Head of Marketing & Strategic Growth

Are you a strategic storyteller with a passion for luxury, design, and brand building?

We’re seeking a Marketing Communications Lead to shape and elevate the voice of a premium lifestyle and retail brand, driving creative excellence, consumer connection, and cultural impact across diverse product categories.

This role is perfect for professionals who blend strategic thinking, creativity, and data-driven insight to deliver memorable campaigns that build aspiration and brand equity.

Responsibilities

• 🔹 Define and lead brand positioning, narrative, and creative direction across all categories and markets.
• 🔹 Build integrated brand campaigns (ATL, digital, influencer, experiential) that reflect luxury and modern relevance.
• 🔹 Collaborate with product, merchandising, and design teams to amplify category storytelling and product launches.
• 🔹 Oversee creative excellence across touchpoints — from films, print, digital, and social to in-store and experiential.
• 🔹 Leverage consumer insights and data to refine segmentation and brand communication strategies.
• 🔹 Partner with agencies and internal stakeholders to ensure alignment and innovation across markets.
• 🔹 Lead, mentor, and inspire teams to deliver world-class storytelling that drives growth and desirability.

What You Bring

• ✅ 10+ years of experience in Marketing Communications / Brand Strategy / Creative Leadership.
• ✅ Strong background in Apparel, Non-Apparel, Accessories, Luxury or Premium Retail sectors.
• ✅ Proven track record of leading iconic, insight-driven campaigns and building aspirational brands.
• ✅ Deep understanding of luxury consumer behavior and cross‑channel storytelling.
• ✅ Expertise in campaign strategy, ATL/BTL communication, and integrated marketing.
• ✅ Exceptional leadership, creative judgement, and stakeholder management skills.

✨ Work with a premium retail brand that’s redefining luxury for modern consumers.

✨ Lead creative storytelling that influences brand desirability and drives business impact.

✨ Collaborate with visionary leaders, design thinkers, and creative partners in a dynamic, growth-focused environment.

💬 Ready to make your mark in the world of premium retail branding? APPLY NOW !!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries: Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry