Senior Brand Manager

The House of Abhinandan Lodha; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

The House of Abhinandan Lodha is seeking a high-potential marketing professional to lead brand positioning, driven campaigns, and NPD for large real estate projects. You will collaborate with creative agencies, sales teams, and digital units to achieve strong business outcomes.

You will own market intelligence, pricing support, and rapid execution across ATL, BTL, PR, and digital channels while managing multiple stakeholders with clarity and pace.

Qualifications

• MBA from Tier 1 / Top B-Schools
• Background in marketing, brand management, or real estate marketing preferred

Responsibilities

• Develop and execute brand positioning and marketing campaigns across ATL, BTL, PR, and digital channels.
• Collaborate with creative agencies, sales, and digital teams to drive business outcomes.
• Lead New Product Development initiatives from concept to launch for large-scale real estate projects.
• Guide pre-sales and in-house digital teams for on-ground and online execution.
• Provide market intelligence to support pricing strategies and sales velocity.
• Coordinate with internal teams and external partners to manage stakeholders with clear accountability.

Skills

Brand Strategy

Brand Building

New Product Development (NPD)

Consumer insights

Brand communication

Go-to-market

Stakeholder management

Agency management

Decision making

Adaptability

Relationship management

Education

MBA from Tier 1 / Top B-Schools

Job description

Role & responsibilities

We are looking for high-potential marketing professionals with a strong bias for innovation, product development, and brand building. The role involves creating compelling brand positioning, driving differentiated marketing campaigns across ATL & BTL channels, and working closely with creative agencies, sales, and digital teams to deliver strong business outcomes.

The incumbent will play a critical role in New Product Development (NPD) for large-scale real estate projects with turnovers running into hundreds of crores, while ensuring high-quality execution with speed and efficiency.

Eligibility / Requirements

• Full-time MBA from Tier 1 / Top B-Schools
• 26 years of post-MBA experience
• Background in marketing, brand management, product marketing, or real estate marketing preferred

Business & Financial Performance

• Deliver targeted NPV at market and project levels (absolute value and percentage)
• Drive gross contribution in line with the business plan
• Support robust and dynamic pricing strategies through continuous market intelligence

Product & Portfolio Management

• Create and manage an effective product portfolio aligned to current and future business opportunities
• Lead and support New Product Development (NPD) initiatives from concept to launch

Brand & Marketing Strategy

• Build and manage world-class real estate brands
• Develop strong brand positioning that resonates with consumers and enables price premium
• Conceptualize and execute ATL, BTL, PR, and digital campaigns in collaboration with creative agencies
• Guide pre-sales and in-house digital teams for effective on-ground and online execution

Sales Enablement & Market Intelligence

• Work closely with sales teams to channel and implement marketing strategies
• Provide timely insights on competitor pricing, sales velocity, and market trends
• Ensure faster response times to competitive actions

Stakeholder Management

• Coordinate with internal teams (sales, digital, pre-sales) and external partners (agencies, vendors)
• Manage multiple stakeholders with accountability, confidence, and clarity

  KRAs / Success Measures

  • Targeted Gross Contribution (value and %)
  • Speed of Sales: Units sold per month vs targets
  • Brand Valuation and ability to command a price premium
  • Improvement in brand perception metrics (via third-party surveys)
  • Adherence to brand budgets with optimized spend
  • Turnaround time on competitor intelligence and pricing response

  Competencies & Skills

  • Brand Strategy & Brand Building
  • New Product Development (NPD)
  • Strong consumer understanding and insight generation
  • Brand communication & campaign development
  • Go-to-market strategy execution
  • Excellent stakeholder and agency management
  • Quick decision-making and problem-solving ability
  • High adaptability in fast-changing environments
  • Strong client and relationship management skills