Senior Brand Manager

Healthkart; Gurugram District; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

HealthKart seeks a strategic Brand Leader to drive topline growth via new product development, GTM campaigns, and category management in India. You will report to the Brand Head and lead a small team, blending analytics with creativity.

Responsibilities include owning the brand’s P&L, setting launch pricing, coordinating with R&D and channel teams for new product rollouts, and building performance-driven marketing briefs for digital channels.

Responsibilities

• Own the brand’s P&L and drive revenue growth in line with the annual business plan.
• Monitor key business metrics and implement strategies to achieve topline and bottom-line targets.
• Whitespace mapping: Identify new whitespaces to launch new products in collaboration with the R&D team, including science, formulation, USP, and packaging.
• Exploring extensions for each product line.
• Owning launch pricing and GM% of the product.
• Working closely with channel teams to launch trial packs, new packaging sizes, etc.
• Plan and execute the GTM strategy for new products launched within the portfolio.
• GTM includes pricing, SKU sizes, influencer amplification, and ROI-focused narratives for the TG.
• Provide product briefs to marketing and collaborate on digital launches.
• Own and execute product photoshoots for new launches within the portfolio.
• Ideate on partnerships to amplify launches.
• Work on influencer performance marketing creatives to scale the product on D2C.
• Collaborate with supply chain to manage SKU inventory.
• Work with Ecom channel teams to provide banners and videos to drive ROIs.
• Drive new combo creation and lifecycle management on marketplaces.
• Monitor portfolio performance and identify growth opportunities.
• Develop and maintain daily dashboards with analytics.
• Analyze metrics to identify trends and support data-driven decisions.
• Track category performance and recommend growth strategies.

Job description

Role and Responsibilities:

We are looking for someone to be a part of

HealthKart – a leading online nutrition brand in India. This role will be a part of the brand team at HealthKart and will be reporting directly to the Brand Head. This role will have a team reporting to them and will need to have a balance of both left brain & right brain attributes. The person will be responsible for driving topline growth through new product development, GTM campaigns, category management & 0-1 scale up. The breakdown of the responsibilities is given below:

P&L ownership:

• Own the brand’s P&L and drive revenue growth and profitability in line with the annual business plan.


• Monitor key business metrics and implement strategies to achieve topline and bottom-line targets.

New Product Development:

• Whitespace mapping: Identify new whitespaces to launch new products in collaboration with the R&D team. This includes deep diving into the science behind the product, understanding the formulation, working on sensory development crafting key USPs & packaging of the product.


• Exploring extensions for each product line


• Owning Launch pricing & GM% of the product


• Working closely with channel teams to launch trial packs, new packaging sizes, etc.


• Plan & execute the GTM strategy for new product launched within the portfolio


• GTM includes determining pricing & channel SKU sizes, create awareness through influencer amplification & work on performance marketing narratives that resonate with the TG and drive higher ROIs


• Provide product briefs to the marketing team & collaborate with them to launch products across digital channels


• Own & execute product photoshoots for every new product launch within the portfolio


• Ideate on possible tie-ups partnerships to amplify the new product launch


• Work on influencer performance marketing creatives with the team to scale the product on D2C

Category Management (D2C + Ecom/QCom):

• Collaborate with the supply chain teams to manage inventory levels for each SKU


• Work closely with the Ecom channel teams to provide static banners & videos to drive BTL ROIs


• Drive new combo creation & manage product lifecycle on marketplaces

Create & monitor daily reports:

• Monitor portfolio performance, identify growth opportunities, and track competitor activities.


• Develop and maintain daily business performance dashboards in collaboration with the analytics team.


• Analyse key business metrics to identify trends, evaluate campaign effectiveness, and support data-driven decision-making.


• Track category performance and recommend strategies to improve revenue, profitability, and overall business growth.