Group Product Manager- OTC

Himalaya Wellness; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Himalaya Healthcare is seeking a Sr Brand Manager / Group Product Manager / Category Manager to own the mission of transforming clinically backed wellness solutions into preferred consumer choices.

You will scale flagship brands, develop innovative products, and educate consumers on wellness options. The role emphasizes data-driven insight, cross-functional collaboration with RD, medical affairs, and regulatory teams, and omnichannel GTM across Indian markets.

Qualifications

• 8–12 years of core brand management experience across General Trade, Modern Trade, and digital D2C in Indian FMCG/OTC sectors.
• Excellent verbal and written communication; strong digital and e-commerce media knowledge.
• Ownership in decision-making for brand growth and profitability.
• Obsessed with quality in product development and operational excellence.
• Agile learner who experiments with new tech, formats and execution elements.
• Strong team player.

Responsibilities

• Category Creation Positioning Strategy.
• Lead cross-functional alignment with RD, medical affairs, and Regulatory to translate clinical data into compelling claims.
• Work on the Innovation funnel to build superior products.
• Omni-Channel GTM.
• Drive marketing to grow shelf share and dominate GT/MT and Pharmacy channels.
• Optimize packaging architecture and digital visuals for Qcommerce shoppers; build conversion-led loops on fast delivery networks.
• Partner with Medical Marketing to equip field force with high‑science visuals and narratives.
• Consumer insights to drive data‑driven brand building.
• Capture consumer voice across channels to decode urban usage and barriers to trials.
• Leverage analytics to understand shopper behavior and campaign effectiveness.
• Collaborate with creative and media agencies to craft relatable communication.

Skills

Brand management

Digital and Ecom media

Data analytics

Team collaboration

Job description

Job Summary

Sr Brand Manager / Group Product Manager / Category Manager - Himalaya Healthcare (OTX)

Himalaya Healthcare is committed to Wellness in every home and is building scientifically backed wellness products and regimes. We are seeking a category creator, who will own the mission of transforming, clinically backed wellness solutions into preferred choices of consumers. The person will be responsible for scaling our flagship brands and bringing new innovative products to the market. Empowering consumers with right product offerings and right education to make an informed choice for their wellness needs is the core of this role.

Core Responsibilities Strategic Deliverables

• Category Creation Positioning Strategy


• Lead cross-functional alignment with our internal RD, medical affairs, and Regulatory teams to translate clinical data into sharp, and compelling claims.


• Work on the Innovation funnel to build superior products


• Omni-Channel GTM


• Drive marketing to grow our share of shelf and build dominance in GT/MT and Pharmacy chains


• Optimize our packaging architecture and digital visual asset for Qcom/Ecom shoppers. Drive volume growth by building hyper-targeted, conversion-led loops on rapid-delivery networks (Blinkit, Zepto, Swiggy Instamart) to capture impulse consumer searches for stress, fatigue, and immunity.


• Partner closely with our Medical Marketing division to equip our field force with high-science visual aids and narrative to command trust amongst Health care practitioners.


• Consumer Insights Data-Driven Brand Building


• Continuously seek out the voice of the consumer and champion it internally. Focus on capturing consumer speak from different channels to understand their behaviour and to decode shifting urban usage behaviours, preferences, and barriers to trials.


• Leverage data analytics to understand shopper behaviour, consumer behaviour, trends media campaign effectiveness and drive excellence


• Work with creative and media agencies to develop relatable and persuasive communication and make it reach the consumers

Candidate Profile

• 8- 12 years of core brand management experience, with a deep understanding of General Trade, Modern Trade, and digital D2C channels within the Indian FMCG , OTC sector or related sectors


• Good verbal and written communication skills and well versed with Digital and Ecom media


• Ownership Decision-Making with respect to brand growth and profitability


• Obsession with Quality in both product development and operational excellence.


• An agile learner who actively experiments with emerging technologies, new formats and execution elements


• Strong team player

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.