Brand Manager

Sheopals; New Delhi; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Sheopals is seeking a proactive Marketing & Brand Manager to oversee marketing operations, campaigns, product performance and influencer collaborations. The role includes coordinating with cross-functional teams, reviewing creatives, and supporting go-to-market efforts for new products.

The candidate will monitor sales, manage content and drive brand consistency across channels, ensuring timely delivery and effective budget management in a fast-paced environment.

Qualifications

• Experience in marketing operations and campaign management.
• Strong influencer marketing and content coordination skills.
• Proficient in reading sales reports, budgets and P&L.

Responsibilities

• Monitor daily sales and campaign performance.
• Review marketing creatives, videos and scripts, and contribute to ideation.
• Shortlist influencers, coordinate with creators, review content and track payments.
• Coordinate with Sales, E-commerce, and other teams to ensure smooth execution.
• Prepare monthly reports and monitor campaign ROI.

Skills

Marketing operations

Campaign management

Influencer marketing

Content coordination

Team management

Job description

JOB DESCRIPTION

Marketing & Brand Manager

We are looking for a proactive and detail-oriented Marketing & E-commerce Manager to oversee marketing operations, campaign execution, product performance, influencer marketing, and cross-functional coordination. The candidate will monitor sales and campaigns, manage creative approvals, review product wise profitability, coordinate promotional activities, and support new product launches and go-to-market strategies.

Key Responsibilities

• Marketing & Campaign Management: Monitor daily sales and campaign performance, review marketing creatives, videos, and scripts, and contribute to creative ideation.
• Influencer Marketing: Shortlist and finalise influencers, coordinate with in-house actors and creators, review influencer content, and track payment reports.
• Product Management: Review product testing reports, product labels, website content, deals, promotional offers, and product-related information.
• Sales & E-commerce Operations: Track live and abandoned orders, coordinate with Sales and E-commerce teams, monitor payment updates, and resolve operational issues.
• Business Reporting & Analysis: Prepare and review monthly reports, reconcile data, analyse product-wise Profit & Loss (P&L), and monitor business performance.
• Budget & Target Management: Plan campaign budgets, monitor budget utilisation, and communicate team-wise targets.
• New Product Launches: Conduct market research, contribute to product development and go-to-market (GTM) strategies, and coordinate with the R&D team.
• Content & Shoot Planning: Develop creative concepts and shoot ideas for brands such as BGrowth and Herb69, including AI-based video references and content ideas.
• Team & Department Coordination: Coordinate with Marketing, Sales, Accounts, Warehouse, E commerce, and other relevant teams to ensure smooth business execution.
• Team Management: Conduct regular team meetings, review deliverables, manage priorities, and ensure timely completion of assigned tasks.

Required Skills

• Strong understanding of marketing operations and campaign management.
• Experience in influencer marketing and content coordination.
• Good analytical skills and understanding of sales reports, budgets, and P&L.
• Excellent communication, coordination, and team-management skills.
• Ability to manage multiple projects and deadlines.