Brand Lead

Lenskart.com; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading eyewear retailer is seeking a seasoned brand manager in Gurugram to define brand strategy and drive significant growth. The successful candidate will have around 8 years of experience in D2C or high-growth brands, demonstrating strong accountability and a blend of analytical and creative skills. This role will involve working closely with merchandising and marketing teams to enhance brand performance and consumer engagement across channels. A deep understanding of consumer trends and market dynamics is essential.

Qualifications

• 8 years’ experience in D2C/high-growth brands.
• Strong ownership of brand accountability and performance.
• Ability to connect insights to brand storytelling.

Responsibilities

• Define brand architecture and translate into GTM strategies.
• Lead brand P&L with significant growth ambitions.
• Work closely with merchandising on product innovation.

Skills

Accountability

Data analysis

Creativity

Strategic execution

Problem solving

Education

B-school graduate

Job description

Responsibilities

• Define brand architecture, identity, and world; translate them into impactful GTM strategies.
• Lead the brand P&L with a 5X topline growth ambition in 2 years.
• Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.
• Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.
• Work closely with merchandising on product innovation, aligning design, science, and consumer demand.
• Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.

Qualifications

• B‑school graduate with ~8 years’ experience in D2C/ high‑growth brands.
• High on accountability and number ownership.
• Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling.
• Problem solver who can balance left‑brain logic with right‑brain empathy, driven to create impactful growth.
• Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results.

Location: Gurugram, Haryana, India