Brand Marketing Lead

Crew Kraftorz LLP; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Crew Kraftorz LLP, a fast-growing digital-first health and wellness company, is seeking a Brand Marketing Lead to own brand strategy, digital presence, and content direction end-to-end. You will shape premium brand messages and drive trust with customers.

You will plan multi-channel campaigns across social, email, SEO, and paid media; lead content across blogs, websites, and campaigns; mentor juniors; and collaborate with product, sales, and design to ensure a consistent, high-impact brand

Qualifications

• 4–5 years in Brand Marketing and Content Marketing with strong digital exposure.
• Hands-on content writing experience across long-form, short-form, and campaigns.
• Proven ability to manage social media and community engagement.
• Collaborates effectively with cross-functional teams and external partners.
• Experience coordinating with design teams to maintain brand consistency.

Responsibilities

• Develop and execute a comprehensive brand strategy for the Indian market.
• Plan multi-channel digital campaigns across social, email, SEO, and paid media.
• Lead content strategy and writing for blogs, websites, ads, and campaigns.
• Grow social platforms and measure campaign performance with analytics.
• Mentor junior team members and coordinate with product, sales, and creative teams.
• Manage external agencies for content, media buying, and events.

Skills

Brand Marketing

Content Marketing

Digital Campaigns

Social Media Management

Cross-functional Collaboration

Content Writing

Brand Strategy

Job description

We are looking for a Brand Marketing Lead who can own brand strategy, digital presence, and content direction end-to-end. This role requires a strong balance of strategic thinking and hands-on execution across brand positioning, digital campaigns, content marketing, and customer engagement.

The ideal candidate will have a deep understanding of digital marketing channels, strong content instincts, and the ability to collaborate with cross-functional teams and external partners to drive brand growth.

Requirements

Experience: 4–5 Years

Work Mode: Work From Office

Department: Marketing

Employment Type: Full-Time

Required Skills & Experience

4–5 years of experience in Brand Marketing and Content Marketing with strong digital exposure.

Proven hands-on experience in content writing (long-form, short-form, and campaign content).

Strong experience in social media management and community engagement.

Ability to collaborate effectively with cross-functional teams.

Experience managing or working closely with design teams.

Creative, energetic, and proactive mindset with strong ownership of outcomes.

Brand Strategy & Positioning

Develop and execute a comprehensive brand strategy tailored to the Indian market.

Strengthen brand positioning as a premium, trust-led offering within the health and wellness space.

Leverage consumer insights to refine messaging and brand narratives.

Digital Marketing & Campaign Execution

Plan and manage multi-channel digital campaigns across social media, email, SEO, and paid platforms.

Drive content strategy across blogs, website, ads, emailers, and campaign creatives.

Lead content writing efforts to ensure clear, compelling, and high-impact communication.

Manage and grow social media platforms including Instagram, Facebook, LinkedIn, and YouTube.

Track, measure, and optimize campaign performance using analytics and insights.

Enhance customer journey touchpoints to build long-term trust and loyalty.

Lead engagement initiatives using personalized messaging, success stories, and interactive content.

Work closely with product, sales, and creative teams to ensure brand consistency.

Manage and coordinate with external agencies for content, media buying, and events.

Mentor junior brand and marketing team members.

Collaborate closely with designers and oversee creative output aligned with brand objectives.

Market & Competitive Analysis

Monitor industry trends and competitor activities to identify growth opportunities.

Recommend innovative branding and campaign initiatives based on market insights.

About the Company

Our client is a fast-growing digital-first organization operating in the health and wellness ecosystem. They focus on building strong consumer-centric brands through data-driven marketing, compelling storytelling, and innovative digital strategies. With a sharp emphasis on brand trust, customer experience, and measurable impact, the organization offers a dynamic environment for marketing professionals to build, scale, and shape premium brands in the Indian market.