Senior Brand Manager / Category Manager - OTX

Himalaya Wellness Company; Bengaluru; In loco; INR 2.500.000 - 5.000.000; Tempo pieno

Descrizione del lavoro

Himalaya Healthcare is seeking a category creator to own the mission of transforming clinically backed wellness solutions into preferred consumer choices. You will scale flagship brands and bring new innovative products to market, empowering consumers with education and the right product offerings.

You will lead cross-functional alignment with R&D, medical affairs, and regulatory teams to translate clinical data into sharp, compelling claims, and drive omni-channel go-to-market strategies across

Competenze

• 8-12 years of core brand management experience in Indian FMCG/OTC sectors.
• Deep understanding of General Trade, Modern Trade, and digital D2C channels.
• Strong verbal and written communication; proficient in digital & e-commerce media.
• Ownership of brand growth and profitability.
• Obsessed with quality in product development and operational excellence.
• Agile learner who experiments with emerging technologies and new formats.
• Strong team player.

Mansioni

• Category Creation & Positioning Strategy for flagship brands and future NPDs.
• Own long-term lifecycle and P&L for core brands with consumer narratives.

Conoscenze

Category Creation

Brand Strategy

P&L Management

Omni-Channel GTM

Digital & Ecom Marketing

Data Analytics

Descrizione del lavoro

Sr Brand Manager / Group Product Manager / Category Manager - Himalaya Healthcare (OTX)

About The Role

Himalaya Healthcare is committed to “Wellness in every home” and is building scientifically backed wellness products and regimes. We are seeking a category creator, who will own the mission of transforming, clinically backed wellness solutions into preferred choices of consumers. The person will be responsible for scaling our flagship brands and bringing new innovative products to the market. Empowering consumers with right product offerings and right education to make an informed choice for their wellness needs is the core of this role .

Core Responsibilities & Strategic Deliverables

• Category Creation & Positioning Strategy
• Own the long-term strategic lifecycle and P&L for our core brands and future NPDs through building relevant and resonant consumer narratives
• Lead cross-functional alignment with our internal R&D, medical affairs, and Regulatory teams to translate clinical data into sharp, and compelling claims.
• Work on the Innovation funnel to build superior products
• Omni-Channel GTM
• Drive marketing to grow our share of shelf and build dominance in GT/MT and Pharmacy chains
• Optimize our packaging architecture and digital visual asset for Qcom/Ecom shoppers. Drive volume growth by building hyper-targeted, conversion-led loops on rapid-delivery networks (Blinkit, Zepto, Swiggy Instamart) to capture impulse consumer searches for stress, fatigue, and immunity.
• Partner closely with our Medical Marketing division to equip our field force with high-science visual aids and narrative to command trust amongst Health care practitioners.
• Consumer Insights & Data-Driven Brand Building
• Continuously seek out the voice of the consumer and champion it internally. Focus on capturing “consumer speak” from different channels to understand their behaviour and to decode shifting urban usage behaviours, preferences, and barriers to trials.
• Leverage data analytics to understand shopper behaviour, consumer behaviour, trends media campaign effectiveness and drive excellence
• Work with creative and media agencies to develop relatable and persuasive communication and make it reach the consumers

Candidate Profile

• 8- 12 years of core brand management experience, with a deep understanding of General Trade, Modern Trade, and digital D2C channels within the Indian FMCG , OTC sector or related sectors
• Good verbal and written communication skills and well versed with Digital and Ecom media
• Ownership & Decision-Making with respect to brand growth and profitability
• Obsession with Quality in both product development and operational excellence.
• An agile learner who actively experiments with emerging technologies, new formats and execution elements
• Strong team player

Why Join Us?

Build wellness categories from the ground up and grow our flagship brands . If you are ready to use your consumer-first marketing acumen to improve daily health outcomes across millions of households, we want to talk to you.