Senior Brand Manager - New Product Development

McNROE Consumer Products Pvt Ltd; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

McNROE Consumer Products Pvt Ltd seeks a Brand Lead to develop and execute strategic brand plans, boosting brand equity and market share. You will translate consumer insights into actionable strategies and oversee the brand portfolio in India.

You'll lead the marketing team, manage budgets, and coordinate with cross-functional partners to drive ATL/BTL/digital campaigns and POS activities across the channel.

Qualifications

• Brand management experience with strong strategic planning.
• Strong leadership and cross-functional collaboration skills.
• Ability to translate consumer insights into brand strategies.

Responsibilities

• Lead the development and execution of strategic brand plans to enhance brand equity and market share.
• Develop comprehensive brand strategies aligned with business goals and consumer insights.
• Analyse brand performance metrics and provide actionable insights.
• Identify opportunities for brand innovation and expansion.
• Budgeting and budgetary control.
• Lead and mentor the marketing team, fostering creativity and collaboration.
• Oversee all aspects of brand marketing including advertising, digital presence, promotions and cross-functional collaboration.
• Responsible for ATL/BTL/Digital communication and POS strategy including coordination with trade marketing.
• Implement social & marketing plans in sync with business plans and annual calendar, driving campaigns with stakeholders.

Skills

Brand management

Team leadership

Marketing strategy

Education

MBA/PGDM Marketing

Job description

• Lead the development and execution of strategic brand plans to enhance brand equity, drive consumer engagement and increase market share.
• Develop comprehensive brand strategies aligned with business goals and consumer insights.
• Analyse brand performance metrics and provide actionable insights
• Identify opportunities for brand innovation and expansion.
• Budgeting & budgetary control.
• Lead and mentor the marketing team, fostering creativity and collaboration
• Lead brand strategy for an established company with a diverse product portfolio.
• Oversee all aspects of brand marketing including advertising, digital presence, promotions while collaborating with cross-functional teams.
• Responsible for the development of all ATL/BTL/Digital communication and point of sale strategy including close coordination with trade marketing.
• Implement social & marketing plans and strategies in sync with business plans, annual marketing calendar, drive Product & support Brand campaigns & Tactical Traffic Driving campaigns along with all the stakeholders.