Brand Manager

Vlcc; New Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

VLCC Health Care Limited in New Delhi is seeking a dynamic Brand Manager to drive brand growth, strengthen positioning, and lead integrated marketing initiatives focused on data-driven strategies, digital campaigns, and go-to-market planning.

You will analyze performance, manage campaigns, coordinate with cross-functional teams, and shape messaging to boost visibility and customer engagement across channels.

Qualifications

• Experience in brand management and brand positioning.
• Strong data analytics and performance reporting skills.
• Experience in digital marketing and campaign management.

Responsibilities

• Brand Strategy & Positioning: Develop and execute brand strategies to strengthen brand identity, market positioning and overall brand presence.
• Data Analytics & Insights: Analyse marketing performance, customer behaviour, campaign metrics and market trends to generate actionable insights.
• Digital Marketing: Plan, execute and optimise digital marketing initiatives across platforms to drive awareness, engagement and leads.
• Campaign Management: Conceptualise and manage integrated marketing campaigns, including digital campaigns and promotions.
• Go-to-Market Strategy: Develop and execute go-to-market plans for new launches and services.
• Performance Monitoring: Track campaign effectiveness, ROI and KPIs to ensure marketing efficiency.
• Market Research & Competitor Analysis: Monitor trends and competitor activities to identify growth opportunities.
• Cross-functional Coordination: Work with digital, creative, sales and business teams to ensure consistent brand communication.

Skills

Brand management

Brand positioning

Data analytics

Marketing metrics

Digital marketing

Campaign management

Go-to-market

Market research

Competitor analysis

Cross-functional coordination

SEO/SEM

Social media marketing

Paid media campaigns

Strategic thinking

Job description

Role Overview

We are looking for a dynamic and result-oriented Brand Manager to drive brand growth, strengthen brand positioning and lead integrated marketing initiatives. The role will focus on data-driven marketing, digital campaigns, brand strategy and go-to-market planning to enhance brand visibility, customer engagement and business growth.

Key Responsibilities

1. Brand Strategy & Positioning: Develop and execute brand strategies to strengthen brand identity, market positioning and overall brand presence.
2. Data Analytics & Insights: Analyse marketing performance, customer behaviour, campaign metrics and market trends to generate actionable insights and improve business outcomes.
3. Digital Marketing: Plan, execute and optimise digital marketing initiatives across various platforms to drive brand awareness, engagement and lead generation.
4. Campaign Management: Conceptualise and manage integrated marketing campaigns, including digital campaigns, promotions and brand-led initiatives.
5. Go-to-Market Strategy: Develop and execute go-to-market plans for new launches, services, products and marketing initiatives.
6. Performance Monitoring: Track campaign effectiveness, ROI, customer acquisition metrics and other KPIs to ensure marketing efficiency.
7. Market Research & Competitor Analysis: Monitor industry trends, competitor activities and consumer preferences to identify growth opportunities.
8. Cross-functional Coordination: Work closely with digital, creative, sales and business teams to ensure consistent brand communication and successful execution of marketing strategies.

Key Skills & Competencies

• Strong understanding of brand management and brand positioning.
• Expertise in data analytics, marketing metrics and performance reporting.
• Hands-on experience in digital marketing and digital campaign management.
• Knowledge of SEO, SEM, social media marketing and paid media campaigns.
• Experience in go-to-market strategy and integrated marketing campaigns.
• Strong analytical, strategic thinking and problem-solving abilities.
• Excellent communication, stakeholder management and project management skills.