Senior Associate - Performance Marketing

Media.net; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Media.net in Mumbai is seeking a Performance Marketing Specialist to own Google Ads campaigns from setup to optimization. You will manage across Search, Display, and UAC, track performance, and report ROI to stakeholders.

The role emphasizes technical troubleshooting, ASO testing, and collaboration with product and design teams to drive campaign success. Candidates should have 2–4 years in digital ad operations, strong Google Ads skills, and experience with ASO tools like AppTweak/Adjust, plus

Qualifications

• Education: Bachelor's degree in Marketing, Advertising, CS, Statistics or related field.
• Experience: 2–4 years in digital ad operations with focus on Google Ads.
• Skills: Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Experience with ASO/tracking tools like AppTweak and Adjust.
• Data handling and insight generation; proficient in Excel and PPT.
• Familiarity with Tableau, Power BI, Microsoft Ads, Facebook; affiliate marketing a plus.

Responsibilities

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, and UAC.
• Performance Optimization: Improve CTR, CPC, CPA, and ROI through testing and tuning.
• Reporting & Analytics: Produce reports on performance and ROI for stakeholders.
• A/B Testing: Run tests on ad copy, creatives, and ASO.
• Technical Troubleshooting: Resolve ad delivery, tracking, and disapproval issues.
• Collaboration: Work with product and design teams to ensure campaign success.
• Automation: Use Google Scripts or rules to automate repetitive tasks.
• Industry Trends: Monitor market changes to grow share.

Skills

Google Ads

Google Ads Editor

Tag Manager

Google Analytics

Excel

PPT

Affiliate marketing

Data analysis

Education

Bachelor's degree in Marketing/Advertising/CS/Statistics

Tools

AppTweak

Adjust

Tableau

Power BI

Microsoft Ads (Bing)

Facebook Ads

Job description

Role - Performance Marketing Specialist:

The campaign specialist is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

Key Responsibilities:

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionable, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and ASO to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

Who Should Apply For This Role ?

Qualifications:

• Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
• Experience: 2-4 years of experience in digital ad operations with a focus on Google Ads.
• Skills: Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Experience with AppTweak, Adjust, and other ASO and tracking tools.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Experience with tools like Tableau, Power BI o Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.