Performance Marketing Manager

Vetic; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Vetic is seeking a performance marketing specialist with a focus on lead generation to join our growth team. You will plan, execute, and optimize Google Search campaigns and App Campaigns (UAC), backed by deep keyword research and data-driven optimization.

You will collaborate with design and product to improve creatives and landing pages, build analytics dashboards, and report ROI-driven insights to drive high-quality leads for our business in a fast-paced environment.

Qualifications

• Minimum 2 years of experience in performance/digital marketing.
• Proven experience in Google Search campaigns (lead generation).
• Hands-on experience with App Campaigns (UAC) for installs and conversions.
• Track record of optimizing campaigns for CPL, CPA, and ROI.
• Bachelor's degree in Marketing, Business, or a related field.
• Google Ads/Analytics certifications are a plus.

Responsibilities

• Plan, execute, and optimize Google Search campaigns focused on lead generation.
• Manage and scale App Campaigns (UAC) for installs and in-app conversions.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis.
• Continuously monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates.
• Implement A/B testing strategies across ad copies, creatives, landing pages, and targeting.
• Identify performance gaps and implement data-driven improvements.
• Set up and manage tracking systems using Google Analytics, Google Tag Manager, Firebase, and AppsFlyer.
• Ensure accurate conversion tracking, attribution modeling, and funnel analysis.
• Build dashboards and generate regular performance reports with actionable insights.
• Work closely with design, product, and content teams to improve creatives and landing page performance.
• Align with business and sales teams to ensure high-quality lead generation and conversion outcomes.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Skills

Google Ads

App Campaigns (UAC)

Keyword research

Audience segmentation

Bidding strategies

Data analysis

A/B testing

Conversion tracking

Education

Bachelor's degree in Marketing, Business, or a related field

Google Ads/Analytics certifications are a plus

Tools

Google Analytics

Google Tag Manager

Firebase

AppsFlyer

Job description

Key Responsibilities:

• Campaign Planning & Execution:
• Plan, execute, and optimize Google Search campaigns focused on lead generation
• Manage and scale App Campaigns (UAC) for installs and in-app conversions
• Conduct in-depth keyword research, audience segmentation, and competitor analysis
• Performance Optimization:
• Continuously monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates
• Implement A/B testing strategies across ad copies, creatives, landing pages, and targeting
• Identify performance gaps and implement data-driven improvements
• Tracking & Analytics:
• Set up and manage tracking systems using Google Analytics, Google Tag Manager, Firebase, and AppsFlyer
• Ensure accurate conversion tracking, attribution modeling, and funnel analysis
• Build dashboards and generate regular performance reports with actionable insights
• Collaboration & Strategy:
• Work closely with design, product, and content teams to improve creatives and landing page performance
• Align with business and sales teams to ensure high-quality lead generation and conversion outcomes
• Stay updated with the latest trends, tools, and best practices in performance marketing

Requirements:

• Experience:
• Minimum 2 years of experience in performance/digital marketing
• Proven experience in Google Search campaigns (lead generation)
• Hands-on experience with App Campaigns (UAC) for installs and conversions
• Track record of optimizing campaigns for CPL, CPA, and ROI
• Skills:
• Proficiency in Google Ads (Search + App Campaigns)
• Strong understanding of keyword research, targeting, and bidding strategies
• Experience with Google Analytics, GTM, Firebase/Appsflyer
• Ability to analyze data and optimize campaign performance
• Basic understanding of A/B testing and conversion tracking
• Education:
• Bachelors degree in Marketing, Business, or a related field
• Google Ads/Analytics certifications are a plus
• Ability to work in a fast-paced environment and manage multiple campaigns