Performance Marketing Specialist

Redoq; Kolkata; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A digital marketing company in Kolkata is seeking a passionate Performance Marketing Specialist to manage Google Ads and social media campaigns. This role involves planning, executing, and optimizing advertising strategies to drive targeted traffic and achieve ROI goals. Ideal candidates should have 5-6 years of relevant experience and strong analytical skills. Interested candidates can apply via email.

Qualifications

• 5–6 years of experience managing Google Ads and social media campaigns.
• Proficiency with Google Ads, Google Analytics, Facebook Ads Manager, Google Tag Manager.
• Ability to interpret campaign data and optimize for ROI.

Responsibilities

• Plan, create, and manage Google Ads campaigns and paid social media advertising strategies.
• Monitor ad performance and optimize for maximum ROI.
• Conduct market research and competitor analysis.

Skills

Google Ads management

Social media advertising (Facebook, Instagram, LinkedIn, Twitter)

Google Analytics and Tag Manager

SEO basics

Data analysis and optimization

Campaign reporting and insights

A/B testing and conversion rate optimization

Strong communication and teamwork

Job description

Overview

We are looking for a passionate and results-driven Performance Marketing Specialist to manage Google Ads and social media campaigns. The ideal candidate will plan, execute, and optimize digital advertising strategies across multiple platforms to drive targeted traffic, achieve ROI goals, and support business growth.

Responsibilities

• Campaign Management: Plan, create, and manage Google Ads campaigns and paid social media advertising strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Performance Optimization: Monitor ad performance, adjust bids, refine ad copy, and optimize for maximum ROI.
• Market Research: Conduct market research and competitor analysis to inform campaign strategies.
• Collaboration: Work with the marketing team to align advertising efforts with broader marketing initiatives and assist in creating landing pages and digital assets.
• Reporting: Prepare regular performance reports, providing insights and actionable recommendations.

Qualifications

• Google Ads management
• Social media advertising (Facebook, Instagram, LinkedIn, Twitter)
• Google Analytics and Tag Manager
• SEO basics
• Data analysis and optimization
• Campaign reporting and insights
• A/B testing and conversion rate optimization
• Strong communication and teamwork

Overview of Requirements

Experience: 5–6 years of experience managing Google Ads and social media campaigns.

Technical Skills: Proficiency with Google Ads, Google Analytics, Facebook Ads Manager, Google Tag Manager, and other relevant advertising tools. Basic understanding of SEO.

Analytical Skills: Ability to interpret campaign data, optimize for ROI, conduct competitor analysis, and make data-driven decisions.

Soft Skills: Excellent communication, teamwork, multitasking, and problem-solving abilities with a keen eye for detail.

Application Process

Interested candidates can click on Apply Now or send their resume and portfolio to [e-mail]