Performance Marketing

Vetic; Haryana; On-site; INR 500,000 - 900,000; Full time

Job summary

Vetic in Haryana is seeking a performance marketing professional with 2+ years of hands-on experience in Google Search campaigns focused on lead generation. You will manage App Campaigns (UAC) for installs and in-app conversions, conduct keyword research, and optimize campaigns with data-driven strategies.

You will set up and manage tracking using GA, GTM, Firebase, and AppsFlyer, build dashboards, and collaborate with design and product teams to improve CTAs and landing pages.

Qualifications

• 2+ years in performance/digital marketing
• Proven Google Search campaigns for lead generation
• Hands-on experience with UAC for installs/conversions
• Track record of CPL/CPA/ROI optimization

Responsibilities

• Plan, execute, and optimize Google Search campaigns for lead gen
• Manage and scale App Campaigns (UAC) for installs/conversions
• Conduct keyword research, audience segmentation, and competitor analysis
• Monitor and optimize CPL, CPA, ROI; implement data-driven improvements
• Set up tracking with GA, GTM, Firebase, AppsFlyer; build dashboards

Skills

Google Ads (Search & App Campaigns)

Keyword research

Bidding strategies

Data analysis

A/B testing

Conversion tracking

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Firebase

AppsFlyer

Job description

Key Responsibilities:

Campaign Planning & Execution:

• Plan, execute, and optimize Google Search campaigns focused on lead generation
• Manage and scale App Campaigns (UAC) for installs and in-app conversions
• Conduct in-depth keyword research, audience segmentation, and competitor analysis

Performance Optimization:

• Continuously monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates
• Implement A/B testing strategies across ad copies, creatives, landing pages, and targeting
• Identify performance gaps and implement data-driven improvements

Tracking & Analytics:

• Set up and manage tracking systems using Google Analytics, Google Tag Manager, Firebase, and AppsFlyer
• Ensure accurate conversion tracking, attribution modeling, and funnel analysis
• Build dashboards and generate regular performance reports with actionable insights

Collaboration & Strategy:

• Work closely with design, product, and content teams to improve creatives and landing page performance
• Align with business and sales teams to ensure high-quality lead generation and conversion outcomes
• Stay updated with the latest trends, tools, and best practices in performance marketing

Requirements:

Experience:

• Minimum 2 years of experience in performance/digital marketing
• Proven experience in Google Search campaigns (lead generation)
• Hands-on experience with App Campaigns (UAC) for installs and conversions
• Track record of optimizing campaigns for CPL, CPA, and ROI

Skills:

• Proficiency in Google Ads (Search + App Campaigns)
• Strong understanding of keyword research, targeting, and bidding strategies
• Experience with Google Analytics, GTM, Firebase/Appsflyer
• Ability to analyze data and optimize campaign performance
• Basic understanding of A/B testing and conversion tracking

Education:

• Bachelor’s degree in Marketing, Business, or a related field
• Google Ads/Analytics certifications are a plus
• Ability to work in a fast-paced environment and manage multiple campaigns