Senior Area Sales Manager - Central UP

Tataconsumer; Lucknow; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Tataconsumer in Lucknow seeks a Senior Area Sales Manager for Central UP. You will define the S&D territory plan, lead forecasting, and drive volume and value targets across months, quarters, and year.

The role emphasizes distributor expansion, cost management, and strict process adherence in a dynamic consumer goods environment. The ideal candidate has 6–8 years of relevant experience in sales, distribution, and trade marketing, with a proven track record of delivering profitable growth in

Qualifications

• 6–8 years of relevant work experience in sales and distribution.
• Strong ability to drive channel development and improve market share.
• Experience in planning, forecasting and delivering profitable growth.

Responsibilities

• Define & execute the S&D territory plan for Central UP, focusing on profitability.
• Lead business planning and forecasting for the assigned territory.
• Anchor achievement of volume and value targets by Month, Quarter and Year.
• Manage territory costs including subsidies and manpower expenses.
• Expand distributor footprint and ensure compliance with processes.

Skills

Sales

Distribution

Trade Marketing

Channel Development

Forecasting

Job description

Select how often (in days) to receive an alert:

Designation
Senior Area Sales Manager - Central UP

Function
General Trade Location
Lucknow Reporting To
General Manager - Central 1

Job Description

What are the Key Deliverables in this role ?

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Customer Service

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Internal Processes

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Innovation and Learning

• Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviours.

What are the Critical success factors for the Role ?

• 6-8 years of relevant work experience
• Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills

What are the Desirable success factors for the Role ?

• Experience of working in an organization with mature processes around Sales Automation and Analytics