Senior Area Sales Manager - Chennai

Tataconsumer; Chennai District; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Tata Consumer Products Ltd invites applications for Senior Area Sales Manager in Chennai. This leadership role reports to the Regional Sales Manager, TN, overseeing a multi-district sales network and a team of field staff.

The role focuses on strengthening the sales and distribution network, building the brand on ground, engaging channel partners, and driving market execution to gain market share. The position requires 8-12 years of relevant experience in sales, distribution, and channel

Qualifications

• 8-12 years of relevant work experience
• Strong Sales, Distribution, Trade Marketing and Channel Development skills
• Experience in FMCG sales and field execution

Responsibilities

• Define & execute overall S&D territory plan with focus on profitability
• Lead business planning and forecasting for the territory
• Anchor achievement of volume and value targets by Month, Quarter and Year
• Manage territory costs including subsidies and manpower costs
• Increase distributor footprint and engage distributors with compliant processes
• Motivate and lead field force to achieve ambitious business plans and incentives

Skills

Sales

Distribution

Trade Marketing

Channel Development

Job description

Select how often (in days) to receive an alert:

Designation
Senior Area Sales Manager - Chennai

Job Description

About the Job: Senior Area Sales Manager - Chennai

Reporting To: Regional Sales Manager, TN

At Tata Consumer Products Ltd, we stand #Forbetter - Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities ... Here's an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in-line with our objective to build a multi category FMCG company.

Cluster Head

Where do you come in as?

Senior Area Sales Manager

Regional Sales Manager

This job is at N-5 level (N corresponds to CEO's level)

Geography : India

Direct reports: 5

Matrix Reports : NA

Type of Role : People Manager

Primary Stakeholders (Optional) : Cluster Head, Regional Sales Manager, Brand Teams, Logistics, Territory Sales Executives

What are the Key Deliverables in this role ?

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Customer Service

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Internal Processes

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Innovation and Learning

• Effectively engage & motivate field force (TSE's, TSO's, PDSR's & DSR's) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.

What are the Critical success factors for the Role ?

• 8-12 years of relevant work experience
• Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills

What are the Desirable success factors for the Role ?

• Experience of working in an organization with mature processes around Sales Automation and Analytics

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts - that's why we are here !

We are trailblazers in executing with Excellence ... Together as One Team !

We take Ownership of our business ...delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving ... Continuously innovating ... For Better !

We live & breathe our Tata Code of Conduct