Senior Area Sales Manager - Ludhiana, RTD

Tataconsumer; Ludhiana; Vor Ort; INR 1.400.000 - 2.200.000; Vollzeit

Zusammenfassung

Tata Consumer Products invites an experienced Senior Area Sales Manager to strengthen the RTD sales network in Ludhiana. You will lead channel partners, drive market execution, and expand reach across the territory.

The role requires 7–10 years in FMCG (preferably beverages), with an MBA or equivalent, and a track record of delivering commercial value through sales and distribution excellence. Strong leadership and analytics skills are essential.

Qualifikationen

• MBA or similar degree required
• 7-10 years FMCG experience, preferably beverages
• Proven ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development

Aufgaben

• Develop the channel partner network and achieve distribution objectives in the Ludhiana territory
• Increase retail outlets and ensure high service levels and visibility across categories
• Prepare weekly market execution plans and submit reports
• Provide inputs for promotions, activations and demand forecasting
• Coordinate with finance for pricing, settlements and claims
• Motivate and coach field teams to achieve ambitious business plans

Kenntnisse

Sales

Distribution

Trade Marketing

Channel Development

Team Management

Ausbildung

MBA/ Similar degree

Jobbeschreibung

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Senior Area Sales Manager - Ludhiana, RTD

Designation
Senior Area Sales Manager - Ludhiana, RTD

Function
Sales Location
Ludhiana Reporting To
General Manager - Channel Development, RTD

Job Description

How does this Job align to our Strategy?
At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence every day, Create future ready organization, Drive Digital and Innovation and Embed Sustainability. This job opportunity closely aligns with one of these key strategic pillars, which is Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network for the RTD Value business, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in line with our objective to build a multi-category FMCG company

What are the Key Deliverables in this role?
Financial Outcomes

• -Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration
  across the territory
• -Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain high service level, drive visibility of allcategories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory

Customer Service

• -Prepare market execution plan (day-wise MJP) & submit weekly reports
• -Provide ground-level inputs for promotions, local activations & demand forecasting exercise

Internal Processes

• -Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager
  about the territory
• -Claim management - Ensuring timely submission of stockiest claim along with supporting documents adhering to the
  company’s guidelines
• -Build capability - Capability building of the indirect sales force by communicating and reviewing their delivery against
  expectations, and enhancing their sales skills by conducting market work with them & regular training
• -Timely review/ communication with CFAs to maintain timely supplies. Real-time follow-ups with CFAs for stock conversion,delivery
• -Co-ordination with Finance team for pricing issues, accounts settlement, claims management.
• -Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business
  plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability andreward & recognize right behaviors

Innovation and Learning

• -Effectively engage & motivate field force (CE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious businessplans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability andreward & recognize right behaviors

What are the Critical success factors for the Role?

• MBA/ Similar degree
• 7-10 years of FMCG work experience preferably in Beverages
• Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & ChannelDevelopment skills
• Team management experience

What are the Desirable success factors for the Role?

Experience of working in an organization with mature processes around Sales Automation and Analytics