Area Sales Manager - South Kerala

Tataconsumer; Ernakulam; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Tata Consumer Products Ltd is seeking an experienced Area Sales Manager for South Kerala to lead sales and distribution across key markets, build channel partnerships, and drive market execution. The role requires strategic planning, strong people management, and a focus on profitable growth.

Based in India, you will report to the Cluster Head - South, manage a team of 5, and collaborate with Brand Teams and Logistics to achieve volume and value targets.

Qualifications

• 8–12 years of relevant work experience in sales, channel, or distribution roles.
• Proven ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills.

Responsibilities

• Define & execute overall S&D territory plan for South Kerala with profitability focus.
• Lead business planning & forecasting for the territory.
• Anchor achievement of volume & value targets by month, quarter & year.
• Manage territory costs including subsidies and manpower costs.
• Increase distributor footprint and ensure adherence to processes.

Skills

Sales Leadership

Channel Development

Trade Marketing

Negotiation

Education

MBA in Marketing or Sales

Tools

MS Excel

CRM Software

Job description

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Function
General Trade Location
Cochin Reporting To
Director and Cluster Head - South 1 (Tamil Nadu, Puducherry and Kerala)

Job Description

About the Job: Area Sales Manager – South Kerala

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in-line with our objective to build a multi category FMCG company.

Cluster Head

Where do you come in as?

Senior Area Sales Manager

Regional Sales Manager

This job is at N-5 level (N corresponds to CEO’s level)

Geography : India

Direct reports : 5

Matrix Reports : NA

Type of Role : People Manager

Primary Stakeholders (Optional) : Cluster Head, Regional Sales Manager, Brand Teams, Logistics, Territory Sales Executives

What are the Key Deliverables in this role ?

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Customer Service

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Internal Processes

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Innovation and Learning

• Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.

What are the Critical success factors for the Role ?

• 8-12 years of relevant work experience
• Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills

What are the Desirable success factors for the Role ?

• Experience of working in an organization with mature processes around Sales Automation and Analytics