Senior Analyst - PPC

iQuanti; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

iQuanti, Inc. is seeking a PPC Senior Analyst to build, manage, and optimize paid campaigns on Google, Facebook, and other networks. You will meet client goals by improving account structures, bidding, budgets, and creative testing.

Responsibilities include launching campaigns across Search, Display, Social, and Remarketing; deriving insights from data with Excel/PowerPoint dashboards; and delivering weekly/monthly performance reports to clients. Strong Excel and analytics skills are essential.

Qualifications

• Strong proficiency in Excel.
• Knowledge in statistical techniques will be an added advantage.
• Ability to work in a fast paced environment with minimal supervision.
• Excellent attention to detail.

Responsibilities

• Define and execute online marketing campaigns across Search, Display, Remarketing & Social.
• Build, analyze and continuously improve performance through structure optimization and ad/landing page testing.
• Master tools like Google Ads, Bing Ads, AdWords Editor, Facebook Ads, GA, Omniture, SEMrush.
• Organize data for analysis using Excel & PowerPoint for dashboards and monthly plans.
• Draw inferences from data and test hypotheses with statistical techniques.
• Define and implement weekly/monthly routine reports.
• Provide monthly/quarterly results overviews to clients.
• Support in delivering results and client presentations.
• Learn PPC frameworks for performance optimization and stay current with trends.

Skills

Excel

Statistical techniques

Fast paced environment

Attention to detail

Tools

Google Ads

Bing Ads

AdWords Editor

Bing Editor

Facebook Ads

Google Analytics

Omniture

SEMrush

Job description

As a PPC Senior Analyst, you will build, manage and optimize paid marketing campaigns using Google & Facebook, and will work towards meeting client goals and objectives.

RESPONSIBILITIES

• 1. Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing & Social
• 2. Build out, analyze and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing.
• 3. Understand & master tools such as – Google AdWords & Bing interface, Adwords Editor, Bing Editor, Facebook Ads, Google Analytics, Omniture, Semrush etc.
• 4. Build expertize in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
• 5. Draw inferences from data and test hypothesis using statistical techniques
• 6. Define and implement routine reports (weekly / monthly)
• 7. Provide detailed monthly and quarterly results overviews to clients
• 8. Participate and support in delivering results and presentations to clients
• 9. Learn and adopt PPC frameworks for performance optimization.
• 10. Stay abreast of current trends and best practices in PPC marketing – new channels, features, methods of analysis

DESIRED SKILLS

• 1. Strong proficiency in Excel
• 2. Knowledge in Statistical techniques will be an added advantage
• 4. Ability to work in a fast paced environment – should excel with minimal supervision
• 5. Excellent attention to detail

THE COMPANY

Founded in 2008, iQuanti is a data-driven digital marketing firm that uses analytics and proprietary models to deliver high-performance marketing programs. With more than 10 years of experience, iQuanti turns consumer insights into actionable growth strategies for some of the world’s largest brands. iQuanti’s proprietary ALPS tool leverages predictive modeling and algorithmic simulations to drive more effective client campaigns.