SENIOR PPC EXECUTIVE (PAY-PER-CLICK)

ProLegion Inc.; Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

ProLegion Inc. is seeking an experienced PPC Executive to plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.

The role requires 3+ years of hands-on PPC and performance marketing experience with strong analytical skills. You will manage budgets, perform A/B tests, optimize landing pages, and implement GA4/GTM tracking to improve ROAS and conversion rates.

Qualifications

• 3+ years of hands-on PPC and performance marketing.
• Strong knowledge of Google Ads and Meta Ads.
• Experience in keyword research, bidding strategies, and campaign optimization.
• Knowledge of GA4, GTM, conversion tracking, and UTM parameters.

Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword research, audience targeting, and remarketing.
• Monitor campaign performance and optimize CTR, CPC, CPA, ROAS, and Quality Score.
• Manage advertising budgets and improve campaign ROI.
• Create ad copies, conduct A/B testing, and optimize landing pages.
• Manage Search, Display, Shopping, Video, and re-marketing campaigns.
• Implement conversion tracking using GA4 and GTM.
• Analyze campaign data and user behavior to improve conversion rates.
• Use AI tools for ad copy creation and landing-page ideas.

Skills

PPC & performance marketing

Google Ads

Meta Ads

Analytical skills

Campaign optimization

A/B testing

Landing page optimization

Tools

GA4

GTM

UTM parameters

Job description

Job Tittle: PPC Executive(Pay per Click)

Experience: 3+ Years

Employment Type: Full-Time

Job Description

We are looking for an experienced PPC Executive to plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms. The ideal candidate should have strong analytical skills and hands‑on experience in performance marketing, campaign optimization, and conversion tracking.

Key Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword research, audience targeting, and re‑marketing.
• Monitor campaign performance and optimize CTR, CPC, CPA, ROAS, and Quality Score.
• Manage advertising budgets and improve campaign ROI.
• Create ad copies, conduct A/B testing, and optimize landing pages.
• Manage Search, Display, Shopping, Video, and re‑marketing campaigns.
• Implement conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Analyze campaign data and user behavior to improve conversion rates.
• Use AI tools such as ChatGPT and Claude for ad copy creation and landing‑page ideas.
• Stay updated on advertising trends, platform policies, and campaign optimization techniques.

Required Skills and Qualifications

• Minimum 3 years of hands‑on experience in PPC and performance marketing.
• Strong knowledge of Google Ads and Meta Ads.
• Experience in keyword research, bidding strategies, and campaign optimization.
• Knowledge of GA4, GTM, conversion tracking, and UTM parameters.
• Experience in lead generation or e-commerce advertising campaigns.
• Strong analytical, problem‑solving, and communication skills.

Preferred Qualifications

• Google Ads or Meta Ads certification.
• Experience managing multiple client accounts, preferably in a digital marketing agency.
• Knowledge of Google Shopping, programmatic advertising, and AI‑driven bidding strategies.