Performance Marketer

Store Transform; Ahmedabad District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading marketing agency in Ahmedabad is seeking a Digital Marketing Manager with expertise in PPC, SEO, and social media. Responsibilities include strategizing paid media efforts, analyzing campaign performance, and effectively managing budgets. The ideal candidate will have a degree in marketing or similar field and at least 3 years of experience in PPC. This full-time role offers a chance to drive significant results for clients while working in a dynamic environment that encourages growth.

Qualifications

• Must have at least 3 years’ experience of PPC.
• Strong organization skills for self and others, paying attention to the details.
• Passionate about a career in marketing with a continual desire to grow and build on experience.

Responsibilities

• Being informed of the latest developments and trends in PPC.
• Analysing the success of the paid campaigns.
• Reporting the results of campaigns to key stakeholders.
• Planning and developing an effective paid media strategy.

Skills

PPC expertise

Analytical skills

Problem-solving skills

Knowledge of SEO

Communication skills

Budget management

Education

Degree in business, marketing, advertising or media

Tools

Google Ads

Facebook Ads

Google Analytics

Magento

Shopify

WordPress

Job description

Digital Marketing Manager – PPC, SEO & Social Media

Responsibilities:

• Being informed of the latest developments and trends in PPC and being the in house expert;
• Analysing the success of the paid campaigns;
• Reporting the results of campaigns to key stakeholders;
• Planning and developing an effective paid media strategy;
• Gather data and report on campaign statistics to help to improve overall campaign performance, traffic, ACPC, ACoS / ROAS, CTR;
• Plan and implement organic and paid search initiatives;
• Leading across paid media activity, across key channels, including Google Ads & Facebook and Instagram advertising
• Manage and monitor spend for PPC and SEO in lines with digital budget;
• Facebook Ads;
• Budget planning and budget management with flexible month/annual PPC budgets;
• Strong knowledge of SEO is beneficial;
• Profitably increase Ad spend/ROI;
• Analyse and evaluate campaign success but identifying any future opportunities;
• Monitoring and ever improving ways to optimise campaigns and take on board future learning briefs;
• Running all PPC channels, including Google AdWords and retargeting.

Requirements

• Educated to a degree level (or equivalent) is essential, preferably in a business, marketing, advertising or media context;
• Passionate of all things marketing, media and PPC;
• Strong analytical and problem-solving skills;
• Must have at least 3 years’ experience of PPC;
• Strong organisation skills for self and others, paying attention to the details;
• Expertise in some advertising and analytics platforms such as Amazon Marketing Service (AMS), Sellics, Google Ads, Google Analytics, and Facebook Ads;
• Full understanding of various marketing platforms;
• Strong written and verbal communication skills;
• Passionate about a career in marketing with a continual desire to grow and build on experience.
• Drive ROAS, slash CPA, and boost CTR for high-budget clients.
• Leverage data-driven insights from Google Data Studio to optimize funnels.
• Experience with Magento, Shopify, or WordPress is a must.
• Manage product feeds, bid automation, & scale accounts profitably. Bonus if you know Facebook/TikTok Ads!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales