Senior Analyst - Field Marketing - GO/JC/4592/2026

Golden Opportunities; Maharashtra; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Golden Opportunities seeks a Senior Associate to drive planning and management of creative marketing programs. The role collaborates with Field Marketing Officers to deliver events, campaigns and assets that elevate brand presence across multiple channels.

The ideal candidate has 4–7 years in field or product marketing, strong project management, and hands-on experience with digital platforms. Office-based role with pan-India exposure and stakeholder coordination.

Qualifications

• Plan and program manage creative projects within marketing programs with Field Marketing Officers.
• Provide consultative input on creative strategy, planning and assets for events, trade shows and campaigns.
• Oversee creative program management to boost brand awareness and market reputation.
• Coordinate between in-house teams and external agencies to develop themes, messaging, sales materials and concepts.
• Communicate project updates to internal and external stakeholders in a timely manner.
• Track market performance and adjust assets based on learnings to improve quality and impact.

Responsibilities

• Plan and program manage creative projects within marketing programs by working closely with Field Marketing Officers.
• Play a consultative role in creative strategy, planning and managing creative projects or assets needed to promote events and trade shows, webcasts, thought leadership marketing, client-centric or account-based marketing and strategic deals support.
• Responsible for creative program management of marketing assets within campaigns that result in increased brand awareness and reputation in the market.
• Coordinate in-house teams and external agencies to develop campaign themes, high-level messaging, sales materials, and design concepts that meet approved briefs, timelines and brand standards.
• Communicate project updates in a timely manner to all internal and external stakeholders.
• Track market performance and reception metrics of creative assets and use that learning to improve creative and quality standards for future projects.
• Provide guidance to the creative design team and content writing teams to assist them in creating world-class brand compliant marketing assets and engagement tools.
• Manage internal and external resources in the execution of creative programs within marketing function to achieve strategic and marketing goals for the practice.
• Should efficiently deposit and manage creative and marketing assets created in the corporate solutions and services repository.
• Well-versed with integrated marketing approaches employing multiple digital channels
• Has a clear view on content development for multiple channels and is not shy to roll up the sleeves and take a stab at content whenever required
• Exceptional project and marketing program management capability
• Ability to work with/knowledge about platforms like Workfront, Marketo, 6sense is an added advantage
• Good knowledge of marketing tactics and best practices
• Self-starter and highly focused on Execution with good presentation skills
• Excellent attention to detail and ability to multi-task projects and deliverables
• Excellent interpersonal and communication skills
• Experience in managing customer accounts from B2B or B2C marketing agencies accounts and worked on highly differentiated marketing campaigns and projects.
• Motivated to deliver visible business impact, contribute ideas, and take ownership of high-quality work.
• Familiarity with internet and digital marketing, working with external agencies to develop marketing assets
• Ability to develop campaign concepts and facilitate ideation with Marketing Officers and other senior marketing stakeholders.
• KEY SKILLS: Experience in creative-agency client servicing, field marketing, product marketing, or marketing project management, with demonstrated ownership of multi-stakeholder campaigns and deliverables.
• Proficiency in using AI and AI-enabled productivity tools for ideation, project planning, and workflow efficiency, with sound judgement regarding accuracy, confidentiality and responsible use.

Skills

Creative-agency client servicing

Field marketing

Product marketing

Marketing project management

Education

Any graduates

Tools

Workfront

Marketo

6sense

Job description

Job Title: Senior Associate

Job Location: Pan India

Work Model: Work from Office

Candidate Expectations

Total Experience and Relevant: Overall 4- 7 years of experience in Field Marketing

Candidate Location- India

Skills- Creative-agency client servicing, Field marketing, Product marketing, Marketing project management.

Education and Certification

Qualification: Any graduates

Jd

Detailed Job Description

• Responsible for planning and program managing creative projects within marketing programs by working closely with Field Marketing Officers.
• Play a consultative role in creative strategy, planning and managing creative projects or assets needed to promote events and trade shows, webcasts, thought leadership marketing, client-centric or account-based marketing and strategic deals support.
• Responsible for creative program management of marketing assets within campaigns that result in increased brand awareness and reputation in the market.
• Coordinate in-house teams and external agencies to develop campaign themes, high-level messaging, sales materials, and design concepts that meet approved briefs, timelines and brand standards.
• Communicate project updates in a timely manner to all internal and external stakeholders.
• Track market performance and reception metrics of creative assets and use that learning to improve creative and quality standards for future projects.
• Provide guidance to the creative design team and content writing teams to assist them in creating world-class brand compliant marketing assets and engagement tools.
• Manage internal and external resources in the execution of creative programs within marketing function to achieve strategic and marketing goals for the practice.
• Should efficiently deposit and manage creative and marketing assets created in the corporate solutions and services repository.
• Well-versed with integrated marketing approaches employing multiple digital channels
• Has a clear view on content development for multiple channels and is not shy to roll up the sleeves and take a stab at content whenever required
• Exceptional project and marketing program management capability
• Ability to work with/knowledge about platforms like Workfront, Marketo, 6sense is an added advantage
• Good knowledge of marketing tactics and best practices
• Self-starter and highly focused on Execution with good presentation skills
• Excellent attention to detail and ability to multi-task projects and deliverables
• Excellent interpersonal and communication skills
• Experience in managing customer accounts from B2B or B2C marketing agencies accounts and worked on highly differentiated marketing campaigns and projects.
• Motivated to deliver visible business impact, contribute ideas, and take ownership of high-quality work.
• Familiarity with internet and digital marketing, working with external agencies to develop marketing assets
• Ability to develop campaign concepts and facilitate ideation with Marketing Officers and other senior marketing stakeholders.
• KEY SKILLS: Experience in creative-agency client servicing, field marketing, product marketing, or marketing project management, with demonstrated ownership of multi-stakeholder campaigns and deliverables.
• Proficiency in using AI and AI-enabled productivity tools for ideation, project planning, and workflow efficiency, with sound judgement regarding accuracy, confidentiality and responsible use.