Senior Associate - Creative Marketing

Cognizant; Chennai District; Hybrid; INR 1,000,000 - 1,800,000; Full time

Job summary

Cognizant in Chennai seeks a Creative Project Associate to drive marketing initiatives by coordinating with Account Managers, CMOs, and Field Marketing Directors to plan and manage creative projects within integrated marketing programs. This role delivers high-quality marketing assets while maintaining brand standards across channels.

This individual contributor position also guides less experienced team members and stakeholders, with a strong focus on execution and measurable business outcomes.

Qualifications

• 4 to 7 years of experience in creative agency client servicing, field marketing, product marketing, or marketing project management with demonstrated ownership of multi-stakeholder campaigns and deliverables.
• Exceptional project management and marketing program management capabilities.
• Strong understanding of integrated marketing strategies utilizing multiple digital channels.
• Experience developing and managing marketing content and creative assets across channels.
• Excellent interpersonal, communication, presentation, and stakeholder management skills.
• Strong attention to detail with the ability to manage multiple projects, priorities, and deliverables simultaneously.
• Self-starter with a strong focus on execution and delivering measurable business outcomes.
• Proficiency in AI and AI-enabled productivity tools with sound judgment regarding accuracy, confidentiality, and responsible use.
• Bachelor's degree required; MBA preferred.

Responsibilities

• Plan and program manage creative projects within marketing programs by collaborating closely with Chief Marketing Officers, Field Marketing Directors, Account Managers, and other stakeholders.
• Provide consultative support on creative strategy, campaign planning, and asset development for events, trade shows, webcasts, thought leadership initiatives, account-based marketing campaigns, and strategic deal support.
• Manage the end-to-end delivery of creative marketing assets that enhance brand awareness, reputation, and campaign effectiveness.
• Coordinate internal creative teams and external agencies to develop campaign themes, messaging, sales enablement materials, and design concepts that align with approved briefs, timelines, and brand standards.
• Monitor project progress, communicate updates to stakeholders, manage risks and dependencies, and continuously improve processes through performance insights and campaign learnings.

Skills

Project management

Marketing program management

Integrated marketing

Stakeholder management

Communication

Attention to detail

Execution focus

AI tools

Education

Bachelor's degree

MBA preferred

Tools

Workfront

Marketo

6sense

Job description

About Cognizant

Cognizant is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose, always guided by our core values. Join us in shaping the future of business. Could you be the one to make a difference?

About the Role

As a Creative Project Associate, you will drive impactful marketing initiatives by partnering closely with Account Managers, Chief Marketing Officers, and Field Marketing Directors to plan and manage creative projects within integrated marketing programs. You will play a key role in delivering high-quality marketing assets, coordinating cross-functional teams, and ensuring campaigns are executed successfully while maintaining brand standards and business objectives. This position is an individual contributor role that also provides guidance and support to less experienced team members and stakeholders.

In this role, you will:

• Plan and program manage creative projects within marketing programs by collaborating closely with Chief Marketing Officers, Field Marketing Directors, Account Managers, and other stakeholders.
• Provide consultative support on creative strategy, campaign planning, and asset development for events, trade shows, webcasts, thought leadership initiatives, account-based marketing campaigns, and strategic deal support.
• Manage the end-to-end delivery of creative marketing assets that enhance brand awareness, reputation, and campaign effectiveness.
• Coordinate internal creative teams and external agencies to develop campaign themes, messaging, sales enablement materials, and design concepts that align with approved briefs, timelines, and brand standards.
• Monitor project progress, communicate updates to stakeholders, manage risks and dependencies, and continuously improve processes through performance insights and campaign learnings.

What you must have to be considered

• 4 to 7 years of experience in creative agency client servicing, field marketing, product marketing, or marketing project management with demonstrated ownership of multi-stakeholder campaigns and deliverables.
• Exceptional project management and marketing program management capabilities.
• Strong understanding of integrated marketing strategies utilizing multiple digital channels.
• Experience developing and managing marketing content and creative assets across channels.
• Excellent interpersonal, communication, presentation, and stakeholder management skills.
• Strong attention to detail with the ability to manage multiple projects, priorities, and deliverables simultaneously.
• Self-starter with a strong focus on execution and delivering measurable business outcomes.
• Proficiency in AI and AI-enabled productivity tools with sound judgment regarding accuracy, confidentiality, and responsible use.
• Bachelor's degree required; MBA preferred.

These will help you succeed

• Experience working with platforms such as Workfront, Marketo, or 6sense.
• Strong understanding of marketing tactics, best practices, and campaign measurement.
• Background with leading B2B or B2C marketing agencies and managing customer accounts.
• Familiarity with digital marketing, demand generation, and working with external creative agencies.
• Ability to develop campaign concepts and facilitate ideation sessions with senior marketing stakeholders.
• Creative problem-solving skills and the ability to think outside the box.
• Demonstrated motivation to create business impact, contribute innovative ideas, and take ownership of high-quality work.

Work Model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring attendance at a Cognizant or client office as determined by business needs. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.