Creative Director (Marketing)

Base8 Inc; Hyderabad; Hybrid; INR 700,000 - 1,200,000; Full time

Job summary

Base8 Inc. in Hyderabad is seeking a Creative Director (Marketing) to lead the creative vision across digital and traditional channels. You will manage designers, copywriters, and content creators to deliver campaigns aligned with brand identity and business goals.

The role requires strong English communication, a robust portfolio, and experience guiding teams through multi-channel campaigns. Hybrid/WFO work mode is offered to collaborate with US/Canada teams.

Qualifications

• Bachelor’s degree in marketing, advertising, graphic design or related field.
• 7–10+ years in marketing, advertising or creative roles.
• 3–5+ years in leadership or team management.

Responsibilities

• Develop and execute the overall creative vision for marketing campaigns.
• Lead and mentor creative teams including designers and copywriters.
• Ensure brand consistency across all materials and channels.
• Collaborate with marketing, product, sales and leadership to align strategies.
• Review and approve concepts, designs, videos and promotional materials.
• Oversee production from concept to execution.
• Analyze campaign performance and optimize based on data.

Skills

Creative thinking

Storytelling

Brand strategy

Identity development

Leadership

Team management

Project management

Digital marketing

Copywriting

Content strategy

Visual design

Communication

Presentation skills

Problem solving

Budget management

Data-driven analysis

Education

Bachelor's degree in marketing, Advertising, Graphic Design, Communications, or related field

Tools

Adobe Creative Suite

Figma

Sketch

Canva

Premiere Pro

After Effects

Google Ads

Meta Ads Manager

Google Analytics

Looker Studio

Asana

Trello

Monday.com

Jira

Job description

Designation: Creative Director (Marketing)

Shift: PST, Night Shift

Location: Hyderabad (Candidates must be from Hyd/ South Region)

Work Mode: Hybrid/ WFO

Who We Are:

Base8 provides technology and business consulting services to companies throughout the US and Canada. We like to work with businesses that are serious about scaling, risk management, and developing mature processes ones that are looking for a modern, sophisticated, trustworthy, friendly, high-quality (yet still affordable) technology and business partner.

Who You Are: This position will be WFO but you will be working closely with the team in the United States through video chat, instant messaging, e-mail, phone, and through our software. It is important that you have excellent communication skills in English, both written and oral. We are a fast-paced company expanding rapidly, and we are seeking team members who will share our vision for the future and work collaboratively to accomplish Base8 goals. We pride ourselves on providing superior service to our clients, which includes attention to detail, following the processes in place, and being able to adapt to various situations.

A Creative Director (Marketing) is responsible for leading the creative vision behind a company's marketing campaigns. They oversee creative teams, ensure brand consistency, and develop compelling campaigns that drive customer engagement and business growth.

Job Title

Creative Director – Marketing

Job Summary

The Creative Director leads the development and execution of creative marketing strategies across digital and traditional channels. This role manages designers, copywriters, content creators, and other creative professionals to deliver innovative campaigns that align with the company's brand identity and business objectives.

Key Responsibilities

• Develop and execute the overall creative vision for marketing campaigns.

• Lead and mentor creative teams, including graphic designers, copywriters, videographers, and content creators.

• Ensure all marketing materials maintain consistent brand identity and messaging.

• Collaborate with marketing, product, sales, and leadership teams to align creative strategies with business goals.

• Review and approve creative concepts, designs, videos, advertisements, and promotional materials.

• Oversee creative production from concept through execution.

• Analyze campaign performance and optimize creative strategies based on data and customer insights.

• Stay updated on industry trends, emerging technologies, and competitor campaigns.

• Manage creative budgets, timelines, and external agencies or freelancers when necessary.

• Present creative ideas and campaign strategies to senior management and stakeholders.

Required Qualifications

• Bachelor's degree in marketing, Advertising, Graphic Design, Communications, or a related field.

• 7–10+ years of experience in marketing, advertising, or creative roles.

• 3–5+ years of leadership or team management experience.

• Strong portfolio showcasing successful marketing campaigns.

• Experience working with digital marketing, branding, and multimedia content.

Required Skills

• Creative thinking and storytelling

• Brand strategy and identity development

• Leadership and team management

• Project management

• Digital marketing knowledge

• Copywriting and content strategy

• Visual design understanding

• Communication and presentation skills

• Problem-solving and decision-making

• Budget and resource management

• Data-driven campaign analysis

Preferred Technical Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Figma or Sketch

• Canva

• Video editing software (Premiere Pro, After Effects)

• Marketing platforms (Google Ads, Meta Ads Manager)

• Analytics tools (Google Analytics, Looker Studio)

• Project management tools (Asana, Trello, Monday.com, Jira)