Senior Associate- Marketing Operations

PwC Acceleration Center India; Bengaluru; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

PwC Acceleration Center India seeks a Senior Associate- Marketing Operations to shape customer-centric strategies for our diverse client portfolio. You will analyze customer behavior, craft targeted campaigns, and guide marketing technology implementations in a business-to-business context.

You will collaborate with cross-functional teams, use analytics to optimize engagement and revenue, and grow your professional brand while navigating complex business environments.

Qualifications

• MBA in Sales / Marketing / Strategy / Analytics from a premier B-School.
• At least 4 years of experience.
• Oral and written proficiency in English required.
• Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture and implementation of marketing technology solutions as a business analyst or program manager.
• Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics.
• Familiarity with marketing and advertising processes & systems, including digital campaign management, CRM, lead nurturing, and funnel optimization.

Responsibilities

• Analyzing client needs to develop customer-centric marketing strategies that enhance engagement and drive revenue growth
• Developing targeted marketing campaigns by leveraging insights from customer behavior analysis
• Utilizing CRM software to manage customer relationships and improve loyalty
• Conducting campaign performance analysis to optimize marketing initiatives and strategies
• Collaborating with teams to identify business opportunities and transform marketing operations
• Implementing digital marketing techniques to enhance brand visibility and customer interaction
• Supporting client prospecting efforts by developing compelling customer value propositions
• Managing promotional strategies to align with product positioning and roadmap objectives
• Navigating complex situations to build meaningful client connections and inspire team members
• Upholding professional standards and adapting to changing business contexts to deliver quality work

Skills

Marketing operations

CRM & MarTech

Data analytics

Stakeholder communication

AI in marketing

Education

MBA in Marketing/Strategy/Analytics

Tools

Salesforce Marketing Cloud

Marketo Engage

Adobe Journey Optimizer

HubSpot

Oracle Eloqua

Salesforce Data Cloud

Adobe Experience Platform

Real-time CDP

Job description

The Opportunity

Join our Acceleration Center India and help shape the future of business for our diverse client portfolio across geographies and jurisdictions. You’ll work at the heart of global teams across Advisory, Assurance, Tax and Business Services—solving real client challenges through connected collaboration. We’ll help you grow your skills so you can go further. With hands‑on learning, cutting‑edge tools and an inclusive culture, this is your opportunity to do inspiring work that makes a difference—every day.

As a Senior Associate- Marketing Operations, you will specialize in providing consulting services focused on customer‑centric marketing strategies. You will analyze customer behavior, develop targeted marketing campaigns, and offer guidance to help clients optimize their marketing efforts, improve customer engagement, and drive revenue growth. As a Senior Associate, you will focus on building meaningful client connections and learning how to manage and inspire others. You will navigate increasingly complex situations, growing your personal brand and deepening your technical skills. You are expected to anticipate the needs of your teams and clients, delivering quality work even when the path forward isn’t clear.

In this role at PwC Acceleration Center India, you will be part of our Customer Consulting team, specializing in customer‑related strategies and initiatives. Within our Commercial & Service Excellence network, you will leverage a broad range of tools and methodologies to generate new ideas and solve problems. You will develop a deeper understanding of the business context and how it is changing, using critical thinking to break down complex concepts. This position offers a unique opportunity to enhance your skills while contributing to the success of our clients and the firm.

Responsibilities

• Analyzing client needs to develop customer‑centric marketing strategies that enhance engagement and drive revenue growth
• Developing targeted marketing campaigns by leveraging insights from customer behavior analysis
• Utilizing CRM software to manage customer relationships and improve loyalty
• Conducting campaign performance analysis to optimize marketing initiatives and strategies
• Collaborating with teams to identify business opportunities and transform marketing operations
• Implementing digital marketing techniques to enhance brand visibility and customer interaction
• Supporting client prospecting efforts by developing compelling customer value propositions
• Managing promotional strategies to align with product positioning and roadmap objectives
• Navigating complex situations to build meaningful client connections and inspire team members
• Upholding professional standards and adapting to changing business contexts to deliver quality work

What You Must Have-

MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School

At least 4 years of experience

Oral and written proficiency in English required

Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture and implementation of marketing technology solutions as a business analyst or program manager, preferably in a B2B environment.

Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics.

Familiarity with marketing and advertising processes & systems, including digital campaign management, CRM, lead nurturing, and funnel optimization.

Hands - on experience as a Business Analyst/ Functional lead in one or more Marketing Operations priority areas:

Marketing automation Process & use of tools such as Salesforce Marketing Cloud, Marketo Engage, Adobe Journey Optimizer, HubSpot, Oracle Eloqua or similar platforms to drive personalized marketing communications across multiple channels and surfaces.

Customer Data Design and use of CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform / Real-time CDP, Treasure data or similar platforms to drive effective audience segmentation and personalization.

Media Planning, buying and mix-modelling to drive effective growth through performance marketing.

Digital Commerce process & use of tools such as Adobe Commerce, SAP Hybris, Salesforce B2B commerce cloud to drive low-touch/ no-touch revenue stream.

Understanding of integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.

Demonstrated history of leveraging emerging marketing trends, tools and best practices including AI use-cases to drive innovation.

Strong critical thinking and problem‑solving abilities.

Clear and impactful verbal and written communication and presentation skills engaging both technical and non‑technical stakeholders.

Ability to leverage data analysis and analytics to inform decisions and optimize outcomes.

Exposure to clients/ stakeholders in a global environment.

What Sets You Apart

Play the role of Business Analyst/ Project Manager for marketing technologies implementation projects including Salesforce Marketing Cloud & Data Cloud, Adobe Experience Cloud, Google Analytics, and other leading tools.

Utilize automation platforms to streamline campaign execution, audience targeting, and performance tracking.

Support initiatives aimed at optimizing channel sales processes and ensuring cross‑channel campaign alignment.

Ability to use AI tools (e.g., Power BI Copilot, ChatGPT Advanced Analysis, Agentforce) to automate and accelerate insight extraction from campaign performance data, derive insights, and recommend improvements.

Ensure data integrity and governance across platforms used for campaign execution and measurement.