Marketing Executive

Amardeep Aggregates; Surat; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Insurance

Mobile phone reimbursement

Job summary

Amardeep Aggregates in Surat seeks a Marketing Brand Lead to enhance visibility across offline, digital and social channels. You will drive creative development, video production and AI-enhanced content to support campaigns and activations.

The role requires 5–7 years in marketing, strong design capabilities, vendor coordination and a proactive, deadline-driven mindset. Local candidates preferred; MBA or commerce background strongly valued.

Qualifications

• 5–7 years of experience in Marketing or similar role.
• MBA preferred; Graduate in any discipline; Commerce or Business Administration preferable
• Experience in offline and online branding, with project coordination and budget control
• Proven ability to manage campaigns, brand activation plans and vendor relationships
• Strong communication, planning, follow-up and time-management skills

Responsibilities

• Create high-quality marketing creative for digital and offline brand requirements
• Develop artwork for social media, campaigns, brochures, banners, posters
• Maintain brand identity, messaging and guidelines
• Plan and execute video shoots; handle video editing and production
• Coordinate with agencies, printers, vendors, and media
• Plan brand campaigns and social media content calendars
• Manage social media pages and Meta advertising
• Prepare brand activity calendars and ensure timely execution
• Coordinate events, promotional material and vendor relationships

Skills

Graphic design

Video editing

Social media

Branding

Vendor coordination

Budget discipline

Planning & execution

Communication & coordination

AI-based content tools

Education

MBA

Graduate in any discipline

Commerce/Business Administration

Tools

Adobe Photoshop/Illustrator/CorelDRAW

Premiere Pro/After Effects/CapCut

Canva & AI-based platforms

Meta Business Suite/AdsManager

Analytics & reporting tools

Job description

Job Description:

1) Job Purpose:
To drive the company’s brand visibility andmarketing execution across offline, digital and social media channels throughstrong creative capability, proactive execution, agency coordination, campaignplanning and cost-effective market activation.

2) Roles & Responsiblities:

1. Graphic Design & CreativeDevelopment

• Create high-quality,professional marketing creative at an expert level for digital and offlinebrand requirements.
• Develop artwork for socialmedia, Meta campaigns, brochures, banners, hoardings, standees, posters,presentations, promotional material and other brand communication.
• Maintain consistency of brand identity, visualstandards, messaging and approved brand guidelines.
• Bring fresh and innovativecreative ideas for campaigns, product communication and market activation

2. Video Production & AI-BasedContent

• Plan and execute video shootsat sites, customer locations, events and market activities.
• Handle video editing, videomixing, transitions, sound, graphics and final output independently.
• Create engaging short-form contentsuch as Reels, promotional videos, product videos, testimonials and activityhighlights.
• Explore and implement AI-basedvideo creation, editing and creative-content tools to improve speed, qualityand innovation

3. Offline Branding & SiteExecution

• Plan and execute offlinebranding activities including hoardings, auto hoods, pole boards, wallpaintings, site branding, vehicle branding, banners and other visibilityassets.
• Coordinate complete site execution fromartwork approval and vendor confirmation to production, installation and finalquality check.
• Ensure branding activities are executed ontime and as per approved specifications

4. Agency & VendorCoordination

• Coordinate with brandingagencies, printers, fabricators, media vendors, digital agencies and otherservice/material providers.
• Obtain and compare market ratesto ensure competitive pricing and value for money.
• Negotiate where required andmaintain professional vendor relationships.
• Track commitments, deliverytimelines, quality and pending work to ensure timely closure.

5. Marketing Campaigns &Strategy

• Support development andexecution of market campaigns, brand activation plans and promotionalstrategies.
• Convert marketing objectives into practicalactivity plans with clear timelines and execution ownership.
• Monitor campaign execution andsuggest improvements based on market response and business requirements.

6. Social Media & DigitalMarketing

• Manage company/group brandsocial media pages and ensure regular posting as per the approved contentcalendar.
• Plan, create and coordinate content forplatforms such as Instagram, Facebook, LinkedIn, YouTube and other relevantchannels.
• Handle Meta Ads campaigns, including campaignsetup, audience targeting, creative coordination, monitoring and basicperformance tracking.
• Explore suitable paid promotion opportunitiesand recommend relevant platforms/activities for brand visibility and leadgeneration.

7. Brand Activity Calendar

• Prepare and maintain amonthly/quarterly brand activity calendar covering digital, offline, events,campaigns, content and market activation.
• Ensure all planned activitiesare initiated, followed up and completed within the committed timeline. • Keepthe concerned group team informed about upcoming activities, requirements andexecution status.

8. Event Management & Promotional Material

• Plan and coordinate marketingevents, contractor meets, applicator meets, customer activities and other brandevents.
• Arrange approved promotional materials, gifts,branding assets and event requirements.
• Coordinate with internal teamsand vendors to ensure smooth event execution from preparation through closure.

8. Internal Coordination

• Maintain close coordinationwith the group marketing, sales, business and other relevant teams.
• Collect requirements, takeapprovals, communicate execution status and close activities systematically.
• Support sales teams with timelymarketing and branding requirements.

9. Cost Optimization & BudgetDiscipline

• Ensure all activities remainwithin approved budgets and target-based cost parameters.
• Explore the best availablemarket rates for offline and online branding materials and services.
• Compare quotations and identifycost-effective options without compromising required quality.
• Maintain proper documentation of quotations, approvals, orders and execution whereverrequired

3) Communication & Relationship:

• INTERNAL: Departmental HODs / CompanyStaffs
• EXTERNAL: Customers, Dealers, Distributors, Vendors and Consultants

4) Knowledge, Training and Skills required:

• Expert-level graphic design andstrong creative thinking.
• Practical video shooting andprofessional video editing/mixing capability.
• Ability to use AI-basedcreative and video-generation tools.
• Strong understanding of socialmedia platforms and Meta advertising.
• Good understanding of offlinebranding, printing, fabrication and installation processes.
• Strong vendor/agencycoordination and negotiation skills.
• Good planning, follow-up,execution and time-management skills.
• Proactive approach withownership for timely completion of activities.
• Strong communication andcoordination skills.
• Commercial awareness with focuson cost optimization and budget discipline.
• Ability to work independentlyas well as closely with a cross-functional team

PreferredTool/Knowledge:

• Adobe Photoshop / Illustrator /CorelDRAW or equivalent design tools
• Premiere Pro / After Effects /CapCut or equivalent video tools
• Canva and AI-basedcreative/video platforms
• Meta Business Suite / AdsManager
• Basic analytics and reportingtool

Requirements

Experience:5 – 7 years of experience in Marketing or similar role

Preferred Candidate Location: Localcandidates within 30 kms from job location is preferred

Benefits: Insurance, Mobile phone reimbursement

Educational Qualification: MBA preferred; Graduate in any discipline; Commerce or Business Administration preferred