Associate- Marketing Operations

PwC Acceleration Center India; Bengaluru; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

PwC Acceleration Center India is hiring for an Associate in Marketing Operations to enhance client marketing strategies and operations. You will engage directly with clients, develop brand marketing strategies, and support campaigns across CRM and MarTech platforms.

You will work with a dynamic team across Advisory, Assurance, Tax and Business Services, learning through hands-on tasks and real client exposure. This role emphasizes collaboration, analytics, and growth within a global firm.

Qualifications

• MBA in Sales / Marketing / Strategy / Analytics from a premier B-School.
• At least 2 years of experience.
• Oral and written proficiency in English required.
• Experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture.

Responsibilities

• Supporting client engagement through marketing operations and customer consulting initiatives.
• Developing and executing brand marketing strategies to enhance customer engagement and loyalty.
• Conducting marketing analysis to identify business opportunities and optimize campaign performance.
• Collaborating with teams to create and implement digital marketing and social media strategies.
• Utilizing CRM software to manage customer relationships and improve service management.
• Assisting in the development of marketing campaigns and promotional strategies to drive customer value.
• Analyzing customer needs to inform product positioning and marketing initiatives.
• Engaging in client prospecting and customer needs analysis to support business transformation efforts.
• Contributing to the creation of content marketing and publicity campaigns to reach target audiences.
• Participating in the evaluation of marketing strategies to enhance revenue stream diversification.

Skills

Marketing operations

Campaign analysis

CRM familiarity

Data-driven decision making

Education

MBA in Marketing/Sales/Strategy/Analytics

Tools

Salesforce Marketing Cloud

Marketo Engage

Adobe Journey Optimizer

HubSpot

Job description

The Opportunity

Join our Acceleration Center India and help shape the future of business for our diverse client portfolio across geographies and jurisdictions. You'll work at the heart of global teams across Advisory, Assurance, Tax and Business Services - solving real client challenges through connected collaboration. We'll help you grow your skills so you can go further. With hands-on learning, cutting-edge tools and an inclusive culture, this is your opportunity to do inspiring work that makes a difference - every day.

As an Associate in Marketing Operations, you will engage directly with clients to enhance their marketing strategies and operations. Within our Customer practice, you will contribute to client projects, developing your skills and knowledge to deliver quality work. You will be exposed to clients, learning how to build meaningful connections and manage relationships effectively. As an Associate, you will focus on learning and contributing to client engagement and projects, while developing your skills and knowledge to deliver quality work. You will be exposed to clients to learn how to build meaningful client connections, learn how to manage and inspire others, and grow your personal brand by deepening your technical knowledge of firm services and technology resources and understanding your strengths.

In this role at PwC Acceleration Center India, you will be part of a dynamic team that supports client marketing initiatives, helping them achieve commercial and service excellence. You will participate in project tasks, develop basic skills and knowledge, and use critical thinking to break down complex concepts. This position offers a unique opportunity to grow your personal brand and deepen your technical skills, all while contributing to impactful client solutions.

Responsibilities

• Supporting client engagement through marketing operations and customer consulting initiatives
• Developing and executing brand marketing strategies to enhance customer engagement and loyalty
• Conducting marketing analysis to identify business opportunities and optimize campaign performance
• Collaborating with teams to create and implement digital marketing and social media strategies
• Utilizing CRM software to manage customer relationships and improve service management
• Assisting in the development of marketing campaigns and promotional strategies to drive customer value
• Analyzing customer needs to inform product positioning and marketing initiatives
• Engaging in client prospecting and customer needs analysis to support business transformation efforts
• Contributing to the creation of content marketing and publicity campaigns to reach target audiences
• Participating in the evaluation of marketing strategies to enhance revenue stream diversification

What You Must Have

• MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School
• At least 2 years of experience
• Oral and written proficiency in English required

• Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture and implementation of marketing technology solutions as a business analyst or program manager, preferably in a B2B environment.
• Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics.
• Familiarity with marketing and advertising processes & systems, including digital campaign management, CRM, lead nurturing, and funnel optimization.

Hands - on experience as a Business Analyst/ Functional lead in one or more Marketing Operations priority areas

• Marketing automation Process & use of tools such as Salesforce Marketing Cloud, Marketo Engage, Adobe Journey Optimizer, HubSpot, Oracle Eloqua or similar platforms to drive personalized marketing communications across multiple channels and surfaces.
• Customer Data Design and use of CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform / Real-time CDP, Treasure data or similar platforms to drive effective audience segmentation and personalization.
• Media Planning, buying and mix-modelling to drive effective growth through performance marketing.
• Digital Commerce process & use of tools such as Adobe Commerce, SAP Hybris, Salesforce B2B commerce cloud to drive low-touch/ no-touch revenue stream.
• Understanding of integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.
• Demonstrated history of leveraging emerging marketing trends, tools and best practices including AI use-cases to drive innovation.
• Strong critical thinking and problem-solving abilities.
• Clear and impactful verbal and written communication and presentation skills engaging both technical and non-technical stakeholders.
• Ability to leverage data analysis and analytics to inform decisions and optimize outcomes.
• Exposure to clients/ stakeholders in a global environment.

What Sets You Apart

• Play the role of Business Analyst/ Project Manager for marketing technologies implementation projects including Salesforce Marketing Cloud & Data Cloud, Adobe Experience Cloud, Google Analytics, and other leading tools.
• Utilize automation platforms to streamline campaign execution, audience targeting, and performance tracking.
• Support initiatives aimed at optimizing channel sales processes and ensuring cross-channel campaign alignment.
• Ability to use AI tools (e.g., Power BI Copilot, ChatGPT Advanced Analysis, Agentforce) to automate and accelerate insight extraction from campaign performance data, derive insights, and recommend improvements.
• Ensure data integrity and governance across platforms used for campaign execution and measurement.