Senior Analyst - Field Marketing

Golden Opportunities; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Golden Opportunities in Chennai, India, is seeking a Marketing Program Manager responsible for planning and program managing creative projects within marketing programs by working closely with Field Marketing Officers.

You will coordinate internal and external teams to develop campaign themes, messaging, assets, and content that meet briefs and brand standards; monitor performance metrics; provide guidance to design and content teams; and ensure timely updates to stakeholders.

Qualifications

• Plan and program manage creative projects within marketing programs by working closely with Field Marketing Officers.
• Coordinate internal and external teams to develop campaign themes, messaging, sales materials and assets meeting briefs and brand standards.
• Provide guidance to creative design and content teams to produce world-class assets and engagement tools.
• Track market performance and apply learnings to improve quality and outcomes.

Responsibilities

• Play a consultative role in creative strategy, planning and managing projects or assets for events, trade shows, and digital campaigns.
• Ensure timely communication of project updates to all stakeholders and maintain project documentation.
• Manage resources and agencies to deliver on strategic marketing goals and campaigns.
• Utilize integrated marketing channels to develop content and assets across multiple platforms.

Skills

Creative-agency client servicing

Field marketing

Product marketing

Marketing project management

Education

Graduate

Tools

Workfront

Marketo

6sense

Job description

Skills- Creative-agencyclient servicing, Field marketing, Product marketing, Marketing projectmanagement.

Qualification: Any graduates

Detailed Job Description: Responsible for planning and program managing creative projects within marketing programsby working closely with Field Marketing Officers.

• Play a consultative role in creative strategy, planning and managing creative projectsor assets needed to promote events and trade shows, webcasts, thoughtleadership marketing, client-centric or account-based marketing and strategicdeals support.
• Responsiblef or creative program management of marketing assets within campaigns thatresult in increased brand awareness and reputation in the market.
• Coordinatein-house teams and external agencies to develop campaign themes, high-levelmessaging, sales materials, and design concepts that meet approved briefs,timelines and brand standards.
• Communicate project updates in a timely manner to all internal and external stakeholders.
• Track market performance and reception metrics of creative assets and use thatlearning to improve creative and quality standards for future projects.
• Provide guidance to the creative design team and content writing teams to assist themin creating world-class brand compliant marketing assets and engagement tools.
• Manage internal and external resources in the execution of creative programs withinmarketing function to achieve strategic and marketing goals for the practice.
• Should efficiently deposit and manage creative and marketing assets created in thecorporate solutions and services repository.
• Well-versed with integrated marketing approaches employing multiple digital channels
• Has a clearview on content development for multiple channels and is not shy to roll up thesleeves and take a stab at content whenever required
• Exceptional project and marketing program management capability
• Ability towork with/knowledge about platforms like Workfront, Marketo, 6sense is an addedadvantage
• Good knowledge of marketing tactics and best practices
• Self-starter and highly focused on Execution with good presentation skills
• Excellent attention to detail and ability to multi-task projects and deliverables
• Excellent interpersonal and communication skills
• Experience in managing customer accounts from B2B or B2C marketing agencies accounts and worked on highly differentiated marketing campaigns and projects.
• Motivatedto deliver visible business impact, contribute ideas, and take ownership ofhigh-quality work.
• Familiarity with internet and digital marketing, working with external agencies to develop marketing assets
• Ability todevelop campaign concepts and facilitate ideation with Marketing Officers and other senior marketing stakeholders.

KEY SKILLS: Experience in creative-agency client servicing, field marketing, product marketing, or marketing project management, with demonstrated ownership of multi-stakeholdercampaigns and deliverables.

• Proficiencyin using AI and AI-enabled productivity tools for ideation, project planning,and workflow efficiency, with sound judgement regarding accuracy,confidentiality and responsible use.