Campaign Manager

Money View; Bengaluru; Híbrido; INR 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

Money View in Bengaluru is seeking a high-performing Campaign Manager to lead performance marketing across Google and Meta. You will drive sustainable growth through data-driven optimization and creative experimentation to achieve monthly and quarterly KPIs.

The role requires strategic thinking, hands-on execution of campaigns, and collaboration with creative, product, and analytics teams in a fast-paced startup environment.

Formación

• 4+ years of performance marketing experience in a digital agency, brand, or app-based company; Affiliate marketing experience a plus.
• Self-starter who can own internal projects and prioritise by impact.
• Advanced strategic and operational expertise in Google Ads and Meta Ads.
• Proven experience across all campaign types: Google (Search, Display, YouTube, App, PMax) and Facebook.
• Excellent understanding of ad platforms, audience research, in-app events, optimisations, pixels, and campaign automation.
• Proficiency with AI tools (Gemini / Claude / ChatGPT / Perplexity) for data analysis and reporting.

Responsabilidades

• Strategize, launch, and scale performance marketing campaigns on Google Ads and Meta Ads.
• Own and drive core KPIs, ensuring monthly and quarterly goals are met.
• Extract actionable insights from platform data to optimise campaigns daily/weekly.
• Report key metrics and strategic updates to senior management and stakeholders.
• Collaborate with creative teams to develop high-impact performance assets.
• Partner with internal teams to integrate market insights, product updates, and risk metrics into campaigns.
• Lead creative experimentation and share learnings with cross-functional teams.

Conocimientos

Performance marketing

Google Ads

Facebook Ads

Data analysis

A/B testing

Campaign automation

AI tools

Communication

Strategic thinking

Startup mindset

Herramientas

Pixels

Descripción del empleo

Role Overview

We are seeking a high-performing Campaign Manager to lead our performance marketing initiatives across Google

and Meta. The ideal candidate will be a strategic thinker with hands‑on technical expertise, responsible for driving sustainable growth and achieving ambitious monthly and quarterly KPIs through data-driven optimisation and creative experimentation.

Key Responsibilities

• 1. Strategize, launch, and scale performance marketing campaigns on Google Ads and Meta Ads.
• 2. Own and drive core KPIs, ensuring consistent achievement of monthly and quarterly performance goals.
• 3. Extract actionable insights from platform data to optimize campaign performance on a daily and weekly cadence.
• 4. Report key performance metrics and strategic updates to senior management and stakeholders.
• 5. Collaborate with creative teams to develop and deliver high-impact performance assets, including copy and design.
• 6. Partner with internal teams to integrate market insights, product updates, and risk metrics into campaign strategies.
• 7. Lead creative experimentation, documenting and disseminating learnings to cross-functional teams for future scalability.

Requirements

• 1. 4+ years of performance marketing experience within a digital agency, brand, or app-based company; Affiliate marketing experience is a plus.
• 2. Should be a self-starter with the ability to independently own internal projects/tasks and prioritise based on impact and urgency.
• 3. Advanced strategic and operational expertise in Facebook (Meta) Ads and Google Ads.
• 4. Proven experience across all campaign types: Google (Search, Display, YT, App, PMax, Demand Gen) and Facebook (Awareness to Sales).
• 5. Excellent understanding of ad platforms, audience research, in-app events, optimisations, pixels, and campaign automation.
• 6. Proficiency with AI tools (Gemini / Claude / ChatGPT / Perplexity) for advanced data analysis and reporting.
• 7. Excellent verbal and written communication skills and interpersonal skills.
• 8. Ability to execute experiments and A/B tests
• 9. Analytical mindset with the ability to translate complex data into actionable business reports.
• 10. Continuous learning mindset with a passion for staying up-to-date on digital marketing trends and best practices.
• 11. Comfortable with a start-up environment and hustle culture.