Search Engine Optimization Analyst

Planet Media India; Kerala; On-site; INR 350,000 - 650,000; Full time

Job summary

Planet Media India is seeking an experienced SEO Specialist/Analyst to manage campaigns, analyze performance, and collaborate with content and development teams to drive organic growth.

You will independently handle SEO activities, conduct audits, and implement optimizations across websites, with a focus on local and international projects and evolving SERP strategies.

Qualifications

• 2–3 years of hands-on SEO experience.
• Strong expertise in On-Page, Technical, Off-Page and Local SEO.
• Proficiency in GA4 and GSC for performance insights.
• Experience with SEO tools such as SEMrush, Ahrefs or similar.

Responsibilities

• Develop and execute SEO strategies to improve organic visibility, rankings, traffic and conversions.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Perform detailed On-Page SEO audits and implement recommendations.
• Manage Technical SEO issues: crawling, indexing, redirects, canonical tags, sitemaps, robots.txt, structured data, Core Web Vitals.
• Conduct regular SEO audits and health checks with actionable recommendations.
• Implement Local SEO activities including Google Business Profile optimization.
• Analyze website performance using GA4 and GSC; monitor KPI trends and provide insights.
• Prepare monthly SEO performance reports with insights and recommendations.
• Collaborate with content writers and developers to implement SEO changes.
• Identify underperforming pages and develop optimization strategies.

Skills

SEO

On-Page SEO

Technical SEO

Local SEO

Keyword research

Data analysis

Content optimization

Communication

Project management

Education

Bachelor’s degree in Marketing/IT/Communications

Tools

SEMrush

Ahrefs

Screaming Frog

Google Analytics 4

Google Search Console

Job description

We are looking for an experienced and results-driven SEO Specialist/Analyst to join our team.

The ideal candidate should have strong hands-on experience in managing SEO campaigns,

analyzing website performance, identifying opportunities for organic growth, and implementing

The candidate should be capable of independently managing SEO activities and working closely

with content and development teams to ensure successful implementation.

Key Responsibilities

• Develop and execute effective SEO strategies to improve organic visibility, rankings, traffic, and conversions.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Perform detailed On-Page SEO audits and implement recommendations across websites. images, and other on-page elements.
• Manage and resolve Technical SEO issues, including crawling, indexing, redirects, canonical tags, sitemap, robots.txt, structured data, and Core Web Vitals.
• Conduct regular SEO audits and website health checks and provide actionable recommendations.
• Implement and manage Local SEO activities, including Google Business Profile optimization and local keyword strategies.
• Analyze website performance using Google Search Console and GA4 and identify areas for improvement.
• Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
• Prepare and present monthly SEO performance reports with insights and recommendations.
• Work closely with content writers and developers to implement SEO recommendations.
• Identify low-performing pages and develop strategies to improve their organic traffic and
• Monitor algorithm updates and industry trends and adjust SEO strategies accordingly.
• Manage multiple SEO projects simultaneously and ensure activities are completed within deadlines.
• Identify and troubleshoot SEO issues independently and provide practical solutions.

Required Skills & Qualifications

• 2–3 years of hands-on experience in SEO.
• Strong expertise in On-Page, Technical, Off-Page, and Local SEO.
• Proficiency in Google Search Console and Google Analytics 4 (GA4).
• Experience using SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Strong expertise in keyword research, competitor analysis, SEO audits, and performance analysis.
• Strong knowledge of Technical SEO, crawling, indexing, redirects, canonicalization, structured data, XML sitemaps, robots.txt, and Core Web Vitals.
• Experience with Google Business Profile and Local SEO.
• Strong understanding of content optimization and search intent.
• Ability to analyze data and convert insights into actionable SEO strategies.
• Strong communication and coordination skills.
• Ability to independently manage multiple SEO projects.
• Strong attention to detail and problem-solving skills.
• Ability to work with developers and content teams for SEO implementation.

Preferred Qualifications

• Experience working with WordPress, Shopify..
• Experience managing SEO for local and international websites.
• Experience with e-commerce SEO is an advantage.
• Bachelor’s degree in Marketing, Communications, IT, or a related field is preferred.