Seo Executive

Lookup Marketing; New Delhi; On-site; INR 500,000 - 700,000; Full time

Job summary

Lookup Marketing in New Delhi is seeking a motivated SEO specialist to join our team. You will conduct keyword research, map keywords to pages, and implement on-page optimization to align content with user intent.

You will perform technical SEO audits, coordinate with developers on fixes, and drive link building through white-hat strategies. Strong analytics skills and local SEO focus are essential for success.

Qualifications

• 1–2 years of experience in SEO or digital marketing.
• Bachelor’s degree in Marketing, IT or related field; certifications are a plus.

Responsibilities

• Conduct keyword research using industry tools and map target keywords to pages.
• Perform on-page optimization: meta tags, headers, URLs, internal linking, image ALT text.
• Carry out technical SEO audits covering indexing, crawlability, and site speed.
• Build high-quality backlinks through white-hat strategies.
• Manage and optimize Google Business Profile and local listings.
• Monitor performance with GA4 and GSC; provide weekly/monthly reports.

Skills

SEO

On-page optimization

Technical SEO

Local SEO

Keyword research

Content optimization

Link building

GA4

GSC

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Screaming Frog

WordPress

Job description

Roles and Responsibilities

• Conduct keyword research using Google Keyword Planner, SEMrush and Ahrefs to identify target keywords, and prepare keyword mapping for website pages.
• Perform on-page optimization tasks such as meta tag updates, header tags, URL structure, internal linking, image ALT optimization and content optimization for search intent.
• Carry out technical SEO audits covering indexing, crawlability, broken links, redirects, canonical tags, XML sitemap, robots.txt, page speed, Core Web Vitals and mobile usability, and coordinate with developers on fixes.
• Build high-quality backlinks through white-hat strategies like guest posting, business listings, local citations, directory submissions and blog outreach.
• Manage and optimize Google Business Profile, maintain NAP consistency and improve local search visibility.
• Monitor website performance using Google Analytics (GA4) and Google Search Console, and provide weekly and monthly reports with recommendations for improvement.
• Track keyword rankings, organic traffic, clicks, impressions, CTR, leads and conversions, and act on any drops.
• Work on Semantic SEO, Topical Authority, Featured Snippets, AEO and GEO for AI-driven search visibility.
• Stay up-to-date with the latest search engine algorithms and best practices in SEO.

Desired Candidate Profile

• 1-2 years of experience in SEO or a related field (digital marketing).
• Strong understanding of Search Engine Optimization (SEO), On-page Optimization, Off-page Optimization, Technical SEO and Local SEO techniques.
• Proficiency in tools like Google Analytics, Google Webmaster Tools, Google Search Console, SEMrush, Ahrefs, Ubersuggest and Screaming Frog.
• Basic knowledge of WordPress/CMS platforms, HTML and website structure.
• Strong analytical, problem-solving and communication skills, with the ability to manage multiple SEO projects.
• Bachelor's degree in Marketing, Digital Marketing, IT or a related field; SEO certifications are an advantage.