Senior SEO Specialist

For Hari International; Ahmedabad District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

For Hari International is seeking a Senior SEO Specialist to lead our search optimization efforts from Ahmedabad, India. You will drive technical SEO, content optimization, and keyword strategy to boost organic visibility and traffic.

The role requires 4–7 years of hands-on SEO, familiarity with major analytics/tools, and ability to work with content and development teams. Bachelor's degree is preferred; remote work is not specified.

Qualifications

• Bachelor’s degree in digital marketing, IT, communications, or related field.
• 4–7 years of hands‑on SEO experience, preferably agency or performance‑driven roles.
• Proven success in improving rankings and organic traffic.
• Strong knowledge of search engine algorithms and ranking factors.
• Proficient with SEO tools: GA, GSC, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience with CMS platforms (WordPress, Shopify, etc.).
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve search engine rankings and organic traffic.
• Conduct detailed keyword research and competitor analysis.
• Perform technical SEO audits and provide actionable recommendations.
• Optimize website content, metadata, URLs, and internal linking structure.
• Collaborate with content and development teams to implement SEO best practices.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Track and report on SEO KPIs (rankings, traffic, conversion, bounce rate, etc.).
• Stay updated with search engine algorithm updates and industry trends.
• Manage and guide junior SEO team members (if applicable).
• Build and execute link-building strategies (guest posts, outreach, backlinks).
• Recommend and implement improvements to website architecture and page performance.

Skills

SEO

Keyword research

Technical SEO

Analytics

CMS platforms

Education

Bachelor’s degree

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

Job Summary:

We are seeking an experienced and results-driven Senior SEO Specialist to lead our search engine optimization efforts. The ideal candidate will have a deep understanding of SEO best practices, technical SEO, content optimization, and keyword strategy, and will play a key role in increasing our online visibility and driving organic traffic.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies to improve search engine rankings and organic traffic
• Conduct detailed keyword research and competitor analysis
• Perform technical SEO audits and provide actionable recommendations
• Optimize website content, metadata, URLs, and internal linking structure
• Collaborate with content and development teams to implement SEO best practices
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Track and report on SEO KPIs (rankings, traffic, conversion, bounce rate, etc.)
• Stay updated with search engine algorithm updates and industry trends
• Manage and guide junior SEO team members (if applicable)
• Build and execute link-building strategies (guest posts, outreach, backlinks)
• Recommend and implement improvements to website architecture and page performance

Requirements:

• Bachelor’s degree in digital Marketing, IT, Communications, or related field
• 4–7 years of hands‑on SEO experience (preferably agency or performance-driven roles)
• Proven success in improving rankings and organic traffic
• Strong knowledge of search engine algorithms and ranking factors
• Proficient with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience with CMS platforms (WordPress, Shopify, etc.)
• Excellent analytical, problem-solving, and communication skills
• Ability to work independently and as part of a team

Preferred Skills (Bonus):

• Experience with Local SEO and International SEO
• Knowledge of Core Web Vitals and Page Speed Optimization
• Basic knowledge of Google Tag Manager and schema markup
• Understanding of paid marketing (Google Ads, Social Media) is a plus